Not one weekly magazine posts increase in circulation numbers

Not one weekly magazine posts increase in circulation numbers
SHARE
THIS



The quarter-year Audit Bureau of Circulation results show none of the weekly magazines audited posted increases in their circulation with Bauer Media’s Zoo Weekly taking a solid walloping, declining 36.4% year on year, the largest drop of any of the weeklies.

Other weekly titles weren’t hit quite as hard with Bauer’s Women’s Day dropping 5.3% year on year and rival Pacific Magazines’ New Idea showing the least amount of decline in the average net paid print sales of the weeklies, slipping 4.1% year on year.

According to Steve Allen at Fusion Strategy “it was no great joy in this weekly magazine audit, but the best in the audits with a slowing rate of decline”.

Table below provided by Fusion Strategy.

Turning over to the celebrity glossies, Bauer’s OK!, posted a 16.3% flop in the latest ABC results whereas competitor celebrity title from Pac Mags’ Who only fell 7% year on year.

Women’s Day is still the highest circulating weekly despite dropping back to 330,217 average net paid print sales compared to 348,531 copies this time the previous year (down 18,314 copies in total).

Pac Mags’ New Idea is the second highest in circulation with 282,206, down 11,959 hard copy sales since the previous year.

Women’s Day, OK! and Who all had 13 issues within the latest quarter audit, however New Idea had nine.

Pac Mags’ That’s Life! stumbled down 5% year on year with 11 issues audited, dropping to under 200,000 average net paid print sales (197,844), compared to 208,163 the previous year.

Another Pac Mags’ title Famous took a bit of a bashing posting a circulation decline of 21.8% year on year in the latest ABCs.

Bauer’s TV Week (with 13 issues audited) also flopped 5% to a circulation of 146,747 whereas last year the circulation was at 154,421, dropping 7674 hard copy sales in a year.

“Although people may not buy magazines as frequently in periods of economic uncertainty, we know they are consuming our brands through many formats,” Matt Stanton, CEO of Bauer Media, said.

 “The latest AMAA audit shows weekly magazine circulation stabilising period-on-period, down just 1.7%, with 19.3 million weekly audited titles purchased in Australia between January and March, 2014.”

Peter Zavecz, director of magazines at Pacific Magazines, said: “Our performance in the weekly magazines sector has been particularly encouraging despite the challenges of the tough retail backdrop.

“Pacific has performed solidly to increase share, and we’re encouraged by the gains made against our competitors during the quarter.”

Stanton added: “Bauer’s recent launch of Yours further demonstrates our confidence in the market and the opportunities we see to reach highly engaged readers in multiple formats through vibrant, relevant brands.

“Indeed, the evolving ways in which consumers are interacting with our titles are yet to be fully accounted for in the AMAA figures, not to mention the millions of social media interactions that amplify our brand connections.”

Time will tell in the next audit how the monthlies are doing as they are audited half-yearly.

Click here to check out what's happening in newspaper land.

Please login with linkedin to comment

Latest News

Case Study: How Content Helped Tribal Marketing Come To Life Amongst Rev-Heads.
  • Opinion

Case Study: How Content Helped Tribal Marketing Come To Life Amongst Rev-Heads.

In this guest post, CEO of content marketing agency Edge, Fergus Stoddart (pictured below), says brands would do well to play on their customer’s loyal tribalism… Normally over Christmas, any downtime is spent asleep on the sofa, mildly lubricated with a belly full. This year, with the Ashes in the background, I managed to stay awake […]

Opinion

by B&T Magazine

B&T Magazine
Red Bull Holden Racing Team Unveils 2018 Cars On Sydney Harbour
  • Marketing

Red Bull Holden Racing Team Unveils 2018 Cars On Sydney Harbour

Red Bull Holden Racing team took the covers off its 2018 Holden Commodore Supercar today. Floating on a barge in Farm Cove, the harbour provided a stunning backdrop for the reveal. Teammates Jamie Whincup and Shane van Gisbergen have won the past two championships for the squad. Whincup, now the greatest of all time with seven Supercar’s titles, […]

Victorian Government Launches VR Bushfire Experience Via The Fuel Agency
  • Advertising
  • Campaigns
  • Technology

Victorian Government Launches VR Bushfire Experience Via The Fuel Agency

As part of its summer fire campaign, the Victorian government has launched a virtual reality (VR) bushfire experience and content series via The Fuel Agency. The VR experience places the user in the midst of a large bushfire, and is designed to encourage people to leave early on high-risk days before it’s too late. The […]

Local Ad Tech Company VeNA Partners With RugbyPass
  • Advertising
  • Media
  • Technology

Local Ad Tech Company VeNA Partners With RugbyPass

ad tech company VeNA has signed an exclusive reseller partnership covering Australia and New Zealand with digital rugby network RugbyPass. Across Asia and parts of Europe, RugbyPass is the exclusive digital rights holder and over-the-top broadcaster for live rugby, including the Super Rugby, the Rugby Championship and autumn internationals, the Six Nations, the Aviva Premiership, […]

SpotX Appoints Gavin Buxton As Asia MD
  • Advertising

SpotX Appoints Gavin Buxton As Asia MD

Video advertising platform SpotX has announced it has appointed Gavin Buxton as managing director of Asia to lead the company’s expansion in the region. Buxton has over 17 years’ global experience in the digital advertising space, having worked in leadership roles at tech and publishing companies, including Microsoft, Turner Broadcasting, and LinkedIn, with the last […]

Big Mobile Doubles Down On Ad Tech & Rebrands
  • Advertising
  • Technology

Big Mobile Doubles Down On Ad Tech & Rebrands

B&T Awards 2017 finalist Big Mobile has unveiled a fresh look to reflect its new ad tech credentials. The company successfully pivoted its business from ad network to mobile ad tech vendor when it announced a joint venture (JV) with Widespace in October last year. As a result of the business changes, Big Mobile wanted […]

March One Appoints New Senior Account Manager
  • Advertising

March One Appoints New Senior Account Manager

Independent ad agency March One has appointed a fresh face to the team, with Melanie Tozer to reinforce its mission to put humans first as a senior account manager. Tozer (pictured above), an up-and-coming talent from New Zealand, will align her extensive experience in FMCG marketing with March One, having worked on accounts for Bunnings […]