Not one weekly magazine posts increase in circulation numbers

Not one weekly magazine posts increase in circulation numbers
SHARE
THIS



The quarter-year Audit Bureau of Circulation results show none of the weekly magazines audited posted increases in their circulation with Bauer Media’s Zoo Weekly taking a solid walloping, declining 36.4% year on year, the largest drop of any of the weeklies.

Other weekly titles weren’t hit quite as hard with Bauer’s Women’s Day dropping 5.3% year on year and rival Pacific Magazines’ New Idea showing the least amount of decline in the average net paid print sales of the weeklies, slipping 4.1% year on year.

According to Steve Allen at Fusion Strategy “it was no great joy in this weekly magazine audit, but the best in the audits with a slowing rate of decline”.

Table below provided by Fusion Strategy.

Turning over to the celebrity glossies, Bauer’s OK!, posted a 16.3% flop in the latest ABC results whereas competitor celebrity title from Pac Mags’ Who only fell 7% year on year.

Women’s Day is still the highest circulating weekly despite dropping back to 330,217 average net paid print sales compared to 348,531 copies this time the previous year (down 18,314 copies in total).

Pac Mags’ New Idea is the second highest in circulation with 282,206, down 11,959 hard copy sales since the previous year.

Women’s Day, OK! and Who all had 13 issues within the latest quarter audit, however New Idea had nine.

Pac Mags’ That’s Life! stumbled down 5% year on year with 11 issues audited, dropping to under 200,000 average net paid print sales (197,844), compared to 208,163 the previous year.

Another Pac Mags’ title Famous took a bit of a bashing posting a circulation decline of 21.8% year on year in the latest ABCs.

Bauer’s TV Week (with 13 issues audited) also flopped 5% to a circulation of 146,747 whereas last year the circulation was at 154,421, dropping 7674 hard copy sales in a year.

“Although people may not buy magazines as frequently in periods of economic uncertainty, we know they are consuming our brands through many formats,” Matt Stanton, CEO of Bauer Media, said.

 “The latest AMAA audit shows weekly magazine circulation stabilising period-on-period, down just 1.7%, with 19.3 million weekly audited titles purchased in Australia between January and March, 2014.”

Peter Zavecz, director of magazines at Pacific Magazines, said: “Our performance in the weekly magazines sector has been particularly encouraging despite the challenges of the tough retail backdrop.

“Pacific has performed solidly to increase share, and we’re encouraged by the gains made against our competitors during the quarter.”

Stanton added: “Bauer’s recent launch of Yours further demonstrates our confidence in the market and the opportunities we see to reach highly engaged readers in multiple formats through vibrant, relevant brands.

“Indeed, the evolving ways in which consumers are interacting with our titles are yet to be fully accounted for in the AMAA figures, not to mention the millions of social media interactions that amplify our brand connections.”

Time will tell in the next audit how the monthlies are doing as they are audited half-yearly.

Click here to check out what's happening in newspaper land.

Please login with linkedin to comment

Latest News

Done & Dusted! 90% Of Aussies Say They’ve Finished The Christmas Shopping
  • Marketing

Done & Dusted! 90% Of Aussies Say They’ve Finished The Christmas Shopping

New research has revealed that nine in 10 Aussies have already done their Christmas shopping, with just 11 per cent leaving their shopping to December and only four per cent leaving it to the week before Christmas. The findings come from a survey of1021 Australians[ commissioned by parcel delivery service CouriersPlease (CP). In the survey, CP […]

Seven-Year-Old Tops YouTube’s Top 10 Earner List For 2018
  • Marketing
  • Technology

Seven-Year-Old Tops YouTube’s Top 10 Earner List For 2018

The top 10 YouTube earners for 2018 have been revealed with (get ready to feel really depressed) a seven-year-old who reviews toys online coming in at the number one spot. According to the list compiled by Forbes, Ryan, who’s site is called Ryan ToysReview, pulled in a staggering $22 million ($A30.6 million) from reviewing toys […]

by B&T Magazine

B&T Magazine
Report: Aussie Consumers Want Brands To Stand Up For Local Causes
  • Marketing

Report: Aussie Consumers Want Brands To Stand Up For Local Causes

A new study has found that three-quarters of Australians want brands to get more involved with the issues they care about. This is the insight from Purpose in Asia, a new report from Kantar revealing a disconnect between the causes that dominate global media and international brand campaigns, and issues that matter to consumers across the region. […]

New Idea Goes Royals Crazy With Mini Mag Devoted To Her Maj & Family
  • Media

New Idea Goes Royals Crazy With Mini Mag Devoted To Her Maj & Family

Pacific’s New Idea has launched New Idea Royals, a mini magazine driven by unprecedented interest in all things royal that completes the brand’s multiplatform approach to royal coverage.   Inserted into the weekly edition of New Idea, the mini magazine joins the New Idea Royals podcast, an online dedicated royal vertical and the rapidly-growing Facebook page, […]

How To Present In A World Of Growing Technology & Jargon
  • Opinion
  • Technology

How To Present In A World Of Growing Technology & Jargon

Emma Bannister (pictured below) is the founder and CEO of Presentation Studio, APAC’s largest presentation communication agency, and author of the book Visual Thinking: How to transform the way you think, communicate and influence with presentations. In her latest post for B&T, Bannister shares her tips on how to make your next presentation tech savvy without boring […]

Opinion

by B&T Magazine

B&T Magazine
Eliza O’Hare Named Editor Of Bauer’s Inside Out Magazine
  • Media

Eliza O’Hare Named Editor Of Bauer’s Inside Out Magazine

Bauer Media has announced the appointment of Eliza O’Hare as editor of Inside Out magazine. O’Hare joins Inside Out from Bauer Media’s Harper’s BAZAAR, where she was associate editor for three years. O’Hare has nearly 30 years’ experience in the media and publishing industry, having started her career as a cadet at ACP magazines before working […]

Infographic: Where Aussies Plan To Shop This Christmas (And It’s Bad News For David Jones)
  • Marketing

Infographic: Where Aussies Plan To Shop This Christmas (And It’s Bad News For David Jones)

A study into the Christmas shopping habits of Aussies has again found that we’re eschewing the big chain retailers and increasingly going online to buy the presents. The research, by Melbourne market research and insights agency Honeycomb, found that 60 per cent of us will do all our shopping digitally this year. When it comes to the […]

by B&T Magazine

B&T Magazine
Aussie Pooch Mobile Embracing Localised Approach To Its Online Presence
  • Advertising
  • Marketing

Aussie Pooch Mobile Embracing Localised Approach To Its Online Presence

Aussie Pooch Mobile recently took out the number one spot in the Marketing category of this year’s Topfranchise Awards organised by 10 Thousand Feet Research and online marketplace SEEK Business. B&T sat down with Aussie Pooch Mobile’s marketing manager, Tracy Sullivan, to chat about the strategy behind their success. Why have you focused on online […]

B&T’s Research Agency Of The Year, Nature, Unveils Sydney Move
  • Marketing
  • Media

B&T’s Research Agency Of The Year, Nature, Unveils Sydney Move

Independent research consultancy, Nature, has announced an interstate expansion with the establishment of a Sydney office in the New Year. The announcement comes off the back of the business being recognised as Research Agency of the Year at the B&T Awards in November. According to Nature’s founder and managing director, Chris Crook, the move is a natural […]

by B&T Magazine

B&T Magazine
Paper Moose & Skillsroad Tackle Youth Unemployment
  • Campaigns
  • Technology

Paper Moose & Skillsroad Tackle Youth Unemployment

The NSW Business Chamber’s Skillsroad initiative has teamed up with independent makers agency Paper Moose to create an immersive, multi-touchpoint virtual reality experience. The initiative is an  effort to raise young Australians’ awareness of apprenticeships and traineeships for various careers. The digital experience, funded by the NSW Government Department of Industry, brings viewers into the […]

QMS NZ Finalises MediaWorks Merger
  • Media

QMS NZ Finalises MediaWorks Merger

QMS Media Limited has finalised terms for the merger of its New Zealand out-of-home, digital media and production business (QMS NZ) with MediaWorks, New Zealand’s leading independent radio, TV and digital business. The merger on completion will establish the newly combined QMS and MediaWorks as the largest multi-media advertising group in the country. In late […]