Australian Good Taste – the custom title produced by NewsLifeMedia in partnership with Woolworths – has been axed, with the final issue set for July 24.
The magazine, which sports a cover price of $3.99, slumped 22.8% to 82,388 copies in last year’s second half, according to the Audit Bureau of Circulations.
Nicole Sheffield, managing director of NewsLifeMedia said: “Australian Good Taste is a wonderful title and we have enjoyed a very successful relationship with Woolworths. Closing a title is never easy, however we have jointly chosen to explore new opportunities going forward.
“The Australian Good Taste editorial and advertising teams have delivered readers strong value over the years. Both partners would like to thank them for a great product and our readers and advertisers for their support.”
NewsLifeMedia said it was "endeavouring to redeploy all staff affected".
Woolworths will now channel its energies into its free Fresh magazine which is published by NewsLifeMedia’s custom division on behalf of the retailer.
Fresh is a monthly title with a print run of 750,000 and, according to Woolworths, access to more than 13 million customers each month. It extends online via the Woolworths website and via the Woolworths App on iPad.
A Woolworths spokesperson told B&T: "Fresh has a huge print run already and one of the biggest challenges facing it is that our customers complain that it runs out too quickly. It's an incredibly popular title and it works really well for our customers so it makes sense to be continuing to focus on building something that is that successful."
NewsLifeMedia recently announced the launch of taste.com.au magazine which will be ranged nationally across newsagents, all major supermarkets and independents.