NewsLifeMedia and Woolies axe Australian Good Taste

NewsLifeMedia and Woolies axe Australian Good Taste
SHARE
THIS



Australian Good Taste – the custom title produced by NewsLifeMedia in partnership with Woolworths – has been axed, with the final issue set for July 24.

The magazine, which sports a cover price of $3.99, slumped 22.8% to 82,388 copies in last year’s second half, according to the Audit Bureau of Circulations.

Nicole Sheffield, managing director of NewsLifeMedia said: “Australian Good Taste is a wonderful title and we have enjoyed a very successful relationship with Woolworths. Closing a title is never easy, however we have jointly chosen to explore new opportunities going forward.

“The Australian Good Taste editorial and advertising teams have delivered readers strong value over the years. Both partners would like to thank them for a great product and our readers and advertisers for their support.” 

NewsLifeMedia said it was "endeavouring to redeploy all staff affected".

Woolworths will now channel its energies into its free Fresh magazine which is published by NewsLifeMedia’s custom division on behalf of the retailer.

Fresh is a monthly title with a print run of 750,000 and, according to Woolworths, access to more than 13 million customers each month. It extends online via the Woolworths website and via the Woolworths App on iPad.

A Woolworths spokesperson told B&T: "Fresh has a huge print run already and one of the biggest challenges facing it is that our customers complain that it runs out too quickly. It's an incredibly popular title and it works really well for our customers so it makes sense to be continuing to focus on building something that is that successful."

NewsLifeMedia recently announced the launch of taste.com.au magazine which will be ranged nationally across newsagents, all major supermarkets and independents. 

Please login with linkedin to comment

Latest News

Fairfax Appoints Philippa Walker As Head Of Travel
  • Media

Fairfax Appoints Philippa Walker As Head Of Travel

Following the recent restructure of its commercial division, Fairfax Media has appointed Philippa Walker to oversee the Travel vertical within Australian Metro Publishing (AMP) business which includes The Sydney Morning Herald, The Age, The Australian Financial Review, Brisbane Times, WAtoday and more.  In late 2017, the commercial teams were reshaped with a vertical focus under […]

Australia’s OOH Industry Grows Revenue For Eighth Consecutive Year
  • Advertising
  • Media

Australia’s OOH Industry Grows Revenue For Eighth Consecutive Year

The local out-of-home (OOH) industry increased its net media revenue by 6.03 per cent in 2017 to $837.1 million, signifying its eighth consecutive year of growth. According to figures released by the Outdoor Media Association (OMA), net revenue for the OOH industry grew 4.5 per cent in the final quarter of 2017 to $252.7 million. Digital […]

SpotX Appoints Gavin Buxton As Asia MD
  • Advertising

SpotX Appoints Gavin Buxton As Asia MD

Video advertising platform SpotX has announced it has appointed Gavin Buxton as managing director of Asia to lead the company’s expansion in the region. Buxton has over 17 years’ global experience in the digital advertising space, having worked in leadership roles at tech and publishing companies, including Microsoft, Turner Broadcasting, and LinkedIn, with the last […]

Big Mobile Doubles Down On Ad Tech & Rebrands
  • Advertising
  • Technology

Big Mobile Doubles Down On Ad Tech & Rebrands

B&T Awards 2017 finalist Big Mobile has unveiled a fresh look to reflect its new ad tech credentials. The company successfully pivoted its business from ad network to mobile ad tech vendor when it announced a joint venture (JV) with Widespace in October last year. As a result of the business changes, Big Mobile wanted […]

March One Appoints New Senior Account Manager
  • Advertising

March One Appoints New Senior Account Manager

Independent ad agency March One has appointed a fresh face to the team, with Melanie Tozer to reinforce its mission to put humans first as a senior account manager. Tozer (pictured above), an up-and-coming talent from New Zealand, will align her extensive experience in FMCG marketing with March One, having worked on accounts for Bunnings […]

What To Expect From The App Economy In 2018
  • Opinion
  • Technology

What To Expect From The App Economy In 2018

Here's an insightful, authoritative synopsis of the app economy. So, you're right, it wasn't written by a B&T journo.

Opinion

by B&T Magazine

B&T Magazine