News Limited will go live on 16 May with its metered pay wall and integrated content from Fox Sports for The Daily Telegraph and the Herald Sun, CEO Kim Williams announced today.
Launching the new digital subscription service for The Daily Telegraph and Herald Sun, Williams also outlined the new offering news+, a product enhancement to support the company’s rollout of digital subscription products across its network.
Fox Sports content will also now be included with News’ masthead sports content and the offering will have the ability to serve local audiences with targeted content.
Williams said that the new digital masthead subscription products with news+ will also give advertisers the best audience segmentation in market. “Our data capabilities are enhanced with these new digital subscription products. With a better understanding of our consumers, we can deliver advertisers more relevant and targeted editorial environments for their campaigns.”
A number of subscription offers, including a variety of print and digital bundles or digital only. Subscribers will get full access to their local masthead website, mobile site and tablet app as well as News’ complete national network, including FOX SPORTS content as part of a multi-platform subscription product experience.
The Daily Telegraph and Herald Sun online will be the first sites to implement new product offers incorporating news+. In June AdelaideNow and The Courier-Mail online will launch, followed with other new offers over time.
The new masthead digital subscription products for the Herald Sun and The Daily Telegraph incorporating news+ will utilise a metered model allowing consumers to access a number of news articles in a given time period at no charge. Registering with the site will allow access to an additional number of articles, while paid subscription will enable full access across a richer diversity of content than has ever been offered in Australia before. Models will vary slightly across Australia, in accordance with each local market. Some premium sports content will only be accessible by subscribers.
“For the first time, we will see an integration of high-quality FOX SPORTS broadcast reporting, analysis and commentary across News’ online network giving our masthead subscribers access to fine content as part of the news+ product,” said Williams.