ZenithOptimedia has recruited Ros Allison from Publicis’ Vivaki Nerve Center to fill the new national head of digital role.
In her new role, Allison will also be managing director of the agency’s performance marketing division, Performics.
Ian Perrin, chief executive of ZenithOptimedia, said: “We have been single minded in our recruitment strategy of employing the right talent to bring the OPEN vision to life. We wanted to find the very best digital media person in the market, and feel we found her in Ros.
“She will work very closely with our Chief Innovation Officer, Aaron Michie to ensure that we are at the cutting edge of technology and performance.”