The Australian radio industry will next week launch a new ad campaign spruiking the benefits of listener loyalty to advertisers.
The new ads, which begin on Monday, will be played across more than 260 commercial radio stations in regional and metropolitan areas, highlighting that Australians are fiercely loyal to their radio station and that when listeners hear a radio ad on their favourite radio station, it’s like hearing it from a friend.
Mark Mitchell, the voice of the radio industry brand campaign, once again is featured in the four new 30 second ads produced by award winning radio specialist agency Eardrum, and its creative director Ralph van Dijk.
This time Mitchell is interviewing; “Customer Loyalty Expert – No all – Noel, Alice the advertiser, Billy the loyal listener and Michael and Tim, who don’t know each other, but have a “friend” in common.
Commercial Radio Australia, chief executive officer, Joan Warner (pictured), said: “Radio advertising growth in this financial year continues to be positive and we hope these new ads will build on this growth and communicate the benefits of radio to potential advertisers.”