New ad campaign Radio industry launches new ads

New ad campaign Radio industry launches new ads

The Australian radio industry will next week launch a new ad campaign spruiking the benefits of listener loyalty to advertisers.

The new ads, which begin on Monday, will be played across more than 260 commercial radio stations in regional and metropolitan areas, highlighting that Australians are fiercely loyal to their radio station and that when listeners hear a radio ad on their favourite radio station, it’s like hearing it from a friend.

Mark Mitchell, the voice of the radio industry brand campaign, once again is featured in the four new 30 second ads produced by award winning radio specialist agency Eardrum, and its creative director Ralph van Dijk. 

This time Mitchell is interviewing; “Customer Loyalty Expert – No all – Noel, Alice the advertiser, Billy the loyal listener and Michael and Tim, who don’t know each other, but have a “friend” in common. 

Commercial Radio Australia, chief executive officer, Joan Warner (pictured), said: “Radio advertising growth in this financial year continues to be positive and we hope these new ads will build on this growth and communicate the benefits of radio to potential advertisers.”  




Please login with linkedin to comment

Latest News

The Mars Agency Announces Latest Findings Of Retail Media Report Card
  • Advertising

The Mars Agency Announces Latest Findings Of Retail Media Report Card

The Mars Agency has developed a scorecard that assesses the capabilities of leading platforms across key criteria required to optimally plan, execute, and measure effective retail media programs. The scorecard aims To help brands efficiently evaluate their spending options across retail media networks in Australia (and New Zealand). With spending on retail media advertising in […]

TV Ratings (27/03/2024): Jungle Members At War Over Concealed Lipstick
  • TV Ratings

TV Ratings (27/03/2024): Jungle Members At War Over Concealed Lipstick

A heated argument between two jungle members did the numbers for Ten last night, with I’m A Celeb obtaining a total national reach of 1,282,000. Fans were delighted as Candice Warner and influencer Skye Wheatley got into it over a stick of lipstick, leading Warner to dub the Instagram star “selfish.” Wheatley, best known for […]