New GM for Tribal’s Melbourne office

New GM for Tribal’s Melbourne office
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Global advertising agency, Tribal Worldwide, has appointed Rich Lloyd to the role of general manager of its Melbourne office.

“We’re thrilled that Rich has joined our team,” Lorenzo Bresciani DDB Melbourne managing director, said.

“He’s a world-class talent and brings with him fantastic skills in how to build brands using digital communication and technology. I’m confident that he’ll take Tribal in Melbourne to the next level.”

Lloyd brings a wealth of experience and many inspiring endeavours to Australia from UK’s Cannes Interactive Agency of the Year winner Lean Mean Fighting Machine where he was head of client sales.

Lloyd is known for such creations as Domestos’ “Flushtracker” and the Dr Pepper, “Status Takeover”.

“Tribal clearly has a brilliant reputation as an agency and there is a drive and energy to improve even further,” Lloyd said.

“My ambition is for us to grow by dreaming up wild, ambitious and meaningful ideas for our clients' brands that come to life using technology. Not by lazily attaching brands to technological fads and wondering why nobody cares."

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