In its for major campaign work since its appointment by Network Ten earlier this year, BMF Sydney is helping to put every Australian in charge of their very own TV channel.
The campaign, launched last night, has been created to promote the recent launch of tenplay, Network Ten’s new and improved website and app.
The 90 second launch TVC aired last night (see below) showcased a range of talent from the network including; Carrie Bickmore, Charlie Pickering, Chris Brown, Amanda Keller, Gary Mehigan and Matt Preston in a series of surprising encounters.
It was created by BMF to highlight the range of tenplay's best-in-class content delivery and engagement features.
The campaign will continue to roll out for several months across a range of media, introducing new features and talent along the way.
Director of business development at BMF, Alex Caredes, said: “We’ve all had the temptation to push the button in the control room, and now thanks to Ten we’re able to push them all”.
Shot on location in Network Ten offices in both Sydney and Melbourne, the campaign gives viewers a unique insight into just what running a TV channel could be like.