In partnership with Qantas, the popular American sitcom Modern Family has confirmed its plans to shoot an episode in Australia, hopefully featuring a kangaroo, a koala and a boomerang.
The partnership between Qantas and Twentieth Century Fox Television and Twentieth Century Fox Consumer Products aims to generate another boots of tourism for Australia following the visits from Ellen DeGeneres in 2013 and Oprah in 2010.
“We are excited to partner with Twentieth Century Fox to promote what Australia has to offer to the world through this special holiday episode,” Alan Joyce, CEO of Qantas, said.
“The humour of the show is a great fit with Australia’s own and as the national carrier we are proud to support this innovative way of encouraging more people to fly here.”
Joyce estimates around 25 million people will watch this episode when it airs, providing great exposure for Australia and boosting tourism.
Both visits generated a large amount of positive PR and a boost to Australian tourism with Ellen’s visit alone showing a 22% increase in inbound flights to NSW, further highlighting Australia as a fantastic destination.
“Qantas is the biggest private investor in promoting Australia as a destination, and the United States is one of the biggest source markets for people visiting our country,” Joyce said.
Steven Levitan, executive producer of Modern Family, promises not to do any ‘down under’ jokes.
The entire modern family cast will be flown to Australia, and the shooting is expected to take about two weeks.