Mixed bag for TV ad revenue

Mixed bag for TV ad revenue
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Metro advertising revenue for the commercial free-to-air TV networks is up more than 5% year-on-year in the six months to December 2013.

A rise of more than 5.01% yoy saw metro ad revenue hit $1.603bn, according to figures released today by Free TV Australia.

Sydney was the metro market with the most growth (6.85%) followed by Brisbane (4.14%).

While metro ad revenue growth was strong for the FTA industry the regional result was more subdued.

Overall the regional services grew by 0.31% yoy to hit $468m.

The only state to grow significantly was Queensland (3.46%) with South Australia hit the hardest with a drop of 2.39%.

Seven took the largest share of the revenue with 39.74% ahead of Nine’s 38.74% slice.

Ten’s share was 21.52%.

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