Mix 106.5 changes breakfast and drive line-ups

Mix 106.5 changes breakfast and drive line-ups
SHARE
THIS



Sami Lukis and Yumi Stynes are the new face of Mix 106.5’s breakfast show as Australian Radio Network (ARN) makes major changes to the Sydney station’s line-up.

One-year old breakfast offering Rosso and Claire has been dropped as ARN seeks to build a morning offering similar to Melbourne’s Mix 101.1 which is led by Chrissie Swan and Jane Hall.

The revamp will see Tim ‘Rosso’ Ross (pictured below) move into drive to replace Lukis and her co-host Ant Simpson from the Ant & Sami Lukis show.

Simpson will leave the network at the end of 2012 along with Rosso’s former breakfast co-host Claire Hooper.

Duncan Campbell, national content director at ARN, said the combination of Lukis and Stynes will make for “an exciting new show at breakfast in Sydney in 2013”.

“The chemistry between them is fantastic and they fit the station perfectly. This  move allows us to create compelling content for the audience that is unique to Mix106.5 Sydney  in what will be another competitive year for radio, particularly at breakfast.”

The appointment is a come-back for Stynes whose public persona took a hit after she and George Negus mocked SAS war hero Corporal Ben Roberts-Smith on the axed Ten program, The Circle.

In August the Mix FM network dropped Stynes from its national radio program the 3pm Pick-Up, which she co-hosted with Chrissie Swan, and replaced her with Jane Hall.

On their new show Stynes and Lukis said: “We’re really excited to be joining Mix106.5 for breakfast in 2013! The two of us are especially proud that we’ll be Sydney’s only all-female breakfast team.”

“We’re going to bring a fresh perspective to the kinds of things that we ourselves – and our audience – go through every day.”

The combination of Swan and Hall has hit a chord in Melbourne with Mix FM’s 25-44-year old female demographic. In the most recent ratings survey, they took a 5.7% share of breakfast listeners – the duo’s highest result yet. To read more about Swan and Hall see B&T's profile of the pair 'Mixing it Up' here.

In comparison Mix 106.5’s Rosso and Claire sat on 3.9% in the previous survey while Ant and Sami Lukis claimed 5.2%.

The year’s final ratings survey is set to be released next week.

Please login with linkedin to comment

Latest News

Clemenger BBDO’s ‘Exceptions To The Rule’ Recruitment Program Now Open
  • Advertising

Clemenger BBDO’s ‘Exceptions To The Rule’ Recruitment Program Now Open

The annual search for Australia’s best and brightest talent has launched today through Clemenger BBDO’s ‘Exceptions to the Rule’ program, with applications open for placements across Clemenger BBDO Melbourne and Sydney. ‘Exceptions to the Rule’ is a commitment to the agency’s belief that the future leaders of the creative industry aren’t solely coming through traditional […]

The Six Types Of Meetings People Despise
  • Media

The Six Types Of Meetings People Despise

Donna McGeorge (pictured below) is a speaker, author and mentor who helps people make their work work. She is also author of The 25-Minute Meeting: Half the Time, Double the Impact. In this guest post, McGeorge says most of us despise the office meeting and here’s the six worst types… I once heard a very senior leader […]

Opinion

by B&T Magazine

B&T Magazine
Mango Melbourne Announces Three New PR & Event Hires
  • Marketing

Mango Melbourne Announces Three New PR & Event Hires

Mango Melbourne, part of the DDB Group, has welcomed three new team members following recent business growth. Carol Laws (right in photo), Janette Henstridge (left) and Maddie Poulson (middle) bring with them experience across PR and events, in sectors including consumer, retail, telecommunications and fashion. An account director with previous roles at Kate & Co […]

Why Curiosity Matters In Leadership
  • Opinion

Why Curiosity Matters In Leadership

Corrine Armour (pictured below) is a leadership expert who helps leaders and organisations develop fearless leadership and deliver transformational results. Armour is also the author of Leaders Who Ask: Building Fearless Cultures by telling less and asking more. In this guest post, she asks are you a genuinely curious leader or just a judgemental one? Curiosity creates […]

Opinion

by B&T Magazine

B&T Magazine
Businesswoman hand connecting jigsaw puzzle, Business solutions, success and strategy concept
  • Media

Tealium Partners With The Lumery

Tealium, the leader in real-time customer data orchestration solutions, and The Lumery, a full-service customer experience agency, have partnered to bring to life the vision of a full MarTech ecosystem for Vocus Communications. Vocus recognised a huge opportunity for growth through the digitisation of their consumer brands. As such, Vocus has begun the process of […]

McCann Names New MD For Melbourne
  • Advertising

McCann Names New MD For Melbourne

McCann's new Melbourne MD is promising sweeping changes. Well, at the very least delicate carpet shampoo changes.