Mindshare imports a new strategy lead

Mindshare imports a new strategy lead

Mindshare Sydney has imported a Canadian to fill the role vacated by the agency’s new CEO Katie Rigg-Smith.

B&T Magazine
Posted by B&T Magazine

Sarah Musgrave, who is originally from Canada but has been working in the UK since 2001, has joined the leadership team of the media agency as head of strategy.

Rigg-Smith was promoted from chief strategy officer to CEO in April.

Musgrave (pictured, left, with Rigg-Smith) started her career as an account planner at Saatch & Saatchi and Publicis, before moving into media with GroupM. She joins from MEC in London where she was group strategy director across Johnson & Johnson, Mulberry, Chanel, Beiersdorf and Bacardi.

She said: “I am so proud to be joining Mindshare here in Sydney and to be part of an agency where creativity and uniqueness are so roundly embraced and encouraged.

“Katie has collected a great bunch of brains in the strategy team and I am lucky they are such lovely personalities as well. Over in Europe, we’ve been watching exceptional case studies come out of APAC and Australia for the last six years, and I look forward to putting out many more with this talented agency and our fantastic clients.”

Rigg-Smith added: “Sarah is a really strong strategic talent and someone that I had been keen to lure to Australia for quite some time. I am thrilled that when the opportunity arose for a new head of strategy here in Sydney that it was the right time for her.”