Mediacom’s planning director departs for ZenithOptimedia

Mediacom’s planning director departs for ZenithOptimedia

ZenithOptimedia has poached Mediacom’s Jonathan Betts (pictured) to a group business director role, where he will manage its lucrative Nestle account.

B&T Magazine
Posted by B&T Magazine

Betts joins from Mediacom where he was most recently group director, client communications and planning. Previous to that he was the agency’s head of digital.  

Betts said: “I am really excited to be joining ZenithOptimedia. When speaking to Ian [Perrin] and his team I was really excited by their vision of becoming an open agency. I had a real sense of the momentum within the agency and their client list is world class. I hope by working with all the teams at ZenithOptimedia, Nestle and their agencies we can create some amazing work.”

Ian Perrin, CEO at ZenithOptimedia, added: “It is critical for us to recruit the most open-minded thinkers in Australia, and Jonathan fits the bill perfectly. He will be a great asset in developing our digital product, as well leading our clients forward.”