Mediacom’s Richter jumps ship to IPG

Mediacom’s Richter jumps ship to IPG
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IPG Mediabrands has poached Mediacom’s head of people and culture Efi Richter to take on the role of chief talent officer.

Richter (pictured) has worked at Mediacom Australia for the past 19 years and will join IPG Mediabrands in August.

Henry Tajer, executive chairman of IPG Mediabrands Australia, said: “We have had Efi in our sights for quite some time in considering the ambitions and outcomes for this vital role. She has unique energy, experience and a leadership track record that will further elevate our professional skills across the group into the future.

“It’s a big job – we are approaching 500 people and the quality of our skill sets and people development is paramount to delivering the best outcomes for clients.

“I am personally thrilled to have Efi join the IPG Mediabrands team. She will have the impact we want and need in our business and that means nothing but good things for us and for her.”

Richter added: "After 19 years at MediaCom I was ready to take the next step in my own personal challenge. I was attracted to the Mediabrands opportunity as I have worked with Henry before and I have immense respect for him. I understand his vision for the future, the business and its people and am looking forward to being part of that.

“I believe people are our best asset and they drive the success of a business. My passion is supporting them to reach their full potential.”

A statement from Mediacom said: "Efi has decided to pursue other challenges and we thank her for her dedication and service over the years. Efi's work, passion and commitment was second-to-none in the evolutionary years of the agency, so we wish her well on her new path." 

The agency said it will announce a replacement for Richter "in the near future". 

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