MediaCom retains Specsavers

MediaCom retains Specsavers

MediaCom Melbourne has come out of the Specsavers media pitch victorious after successfully defending its account against three other agencies to retain the $20m account it has held for more than six years.

B&T Magazine
Posted by B&T Magazine

Specsavers marketing director Stewart Roussel said: “The Mediacom Team put forward a very strong strategic and competitive offering and didn’t take their position as the incumbent agency for granted. We are very happy to move forward together with its new relationship.”

Pete  Barrie, MediaCom MD, added: “This was not a simple review process; it was a tough competitive pitch and one which we fought hard to retain. Specsavers has been a great client of ours for over 6 years and the values and history of their business is an inspiring story and one that we share.  We look forward to supporting their business in partnership to ensure the best market place for them. The whole team here is over the moon.”

MediaCom Melbourne is currently defending the Carlton United Breweries account.