Media and creative bond tighten at OMD and Clems Tasmania

Media and creative bond tighten at OMD and Clems Tasmania
SHARE
THIS



OMD Tasmania business director, Matt Fishburn, has been elevated the dual role of Clemenger Tasmania’s managing director and media director of OMD Tasmania.

Fishburn (pictured centre) said he does not plan to continue the traditional agency model, instead “we’re embracing this an opportunity to present ourselves as an entirely new offering”.

“Ideas are an integral part of both disciplines and both of these disciplines must work together. As complexity accelerates in our landscape, we can bring specialised skill sets from our media and creative arms.”

As a result of Fishburn’s promotion current MD of Clemenger Tasmania, Tony Hart, will step down. The announcement said Hart will retain a key research function within the new agency.

The appointment marks a return to Clemenger for Fishburn who was with Clemenger for five years before joining OMD in January 2013 as founding business director.

Account director Libby Nielsen (pictured right) has been promoted to OMD Tasmania’s new account director.

Fishburn said he was looking forward to again working closely with Clemenger Tasmania’s creative director, Marcus Murphy (pictured right), to meld OMD’s offering with the agency’s creativity.

“We’ll now be known for inciting change within the state, and we’ll be starting out by implementing some big and exciting initiatives. Watch this space,” Fishburn said.

Please login with linkedin to comment

Latest News

Federal Court Finds APN Outdoor/JCDecaux Acquisition “Legally Effective”
  • Media

Federal Court Finds APN Outdoor/JCDecaux Acquisition “Legally Effective”

The Federal Court of Australia has given JCDecaux’s acquisition of APN Outdoor the green light. According to a release from APN Outdoor, the Federal Court of Australia has “approved the scheme of arrangement in relation to the JCDecaux transaction”. It adds: “APN Outdoor confirms that an office copy of the Court orders has been lodged with […]

WPP Scores Panadol’s Global Media Business
  • Advertising
  • Media

WPP Scores Panadol’s Global Media Business

GSK Consumer Healthcare has appointed WPP to support its global Panadol business, following a competitive pitch process. WPP will be responsible for creating integrated creative campaigns and content across advertising, digital, shopper and expert marketing, PR and communications for the global Panadol brand. The work will be delivered by a bespoke team led by CEO […]

Michelle Guthrie (Managing Director, ABC) at Radio Alive 2017
  • Media

Michelle Guthrie To Sue ABC

Former ABC managing director Michelle Guthrie is taking her ex-employer to court, according to several media sources. As reported in The Australian, Guthrie lodged papers with the Fair Work Commission earlier this week, citing unfair dismissal. Guthrie was fired half-way through her five-year term as managing director of the public broadcaster. The move follows news last week communications […]