MasterChef brand migrates to Bauer from NewsLife

MasterChef brand migrates to Bauer from NewsLife
SHARE
THIS



Bauer Media has taken control of the MasterChef brand, signalling the end of Network Ten’s custom publishing partnership with NewsLifeMedia.

The new arrangement will see Bauer, Ten and MasterChef production company Shine Australia partner to produce a series of collectible cookbooks called the MasterChef Collectibles.

Bauer has no current plans to revive MasterChef Magazine (pictured) the monthly title published by NewsLifeMedia for over two years from May 2010 – which was axed last November due to sinking circulation.

NewsLifeMedia said at the time of close that it was looking to move the magazine to a ‘new publishing model’ which would better correlate with the timing of the MasterChef TV series on Channel Ten in 2013.

But when contacted by B&T this morning NewsLifeMedia said the publisher’s association with the cooking franchise had officially ended.

“We reviewed [the partnership] and it wasn’t economically viable for us. We wish them all the best,” a NewsLife spokesperson told B&T.

Shine Australia also confirmed the association had ended last year. 

The MasterChef Collectibles three part series will be published in line with MasterChef series five coming soon to Ten, and feature iconic recipes from past and present contestants, guest chefs and tips and tricks from the masters.

Network Ten chief programming officer, Beverley McGarvey, said: "MasterChef Australia is synonymous with creating some of the most talked about, and most sought after, dishes in Australia. The MasterChef Collectibles cookbook series is the perfect kitchen accompaniment to enable foodies and fans alike to bring quintessential MasterChef dishes to life."

Gerry Reynolds, publishing director of Bauer Media, said: “Bauer Media is thrilled to be taking to market a whole new concept for MasterChef publishing. These three books encompass the very DNA of the series and are designed to be collectibles that the whole family can embrace. We are very proud to be evolving the MasterChef publishing offering with Shine Australia and Network Ten.”

The first cookbook, The Ultimate Home Cook, will be on sale 24 June with a cover price of $11.95.

Please login with linkedin to comment

Latest News

US Cult Brand Yeti Enlists Alley To Drive Australian Expansion
  • Marketing

US Cult Brand Yeti Enlists Alley To Drive Australian Expansion

American cult brand Yeti has its international expansion sights on Australia and has enlisted digital marketing agency Alley to make its mark. The Texas-based company has reinvited the luxury cooler and outdoor accessories market, and Yeti’s partnership with Alley has already begun. Clayton Anderson, content and marketing manager at Yeti Australia, said: “We have big […]

The Five Annoying Habits You Need To Break
  • Opinion

The Five Annoying Habits You Need To Break

Scott Stein (pictured below) is a leadership and productivity specialist and author of Leadership Hacks: Clever shortcuts to boost your impact and results. In this guest post, Stein looks at the bad habits we all need to ditch to get our lives motoring once again… Do you ever feel like there are not enough hours in the […]

Motivation & Commitment: Why The Two Are Not The Same
  • Opinion

Motivation & Commitment: Why The Two Are Not The Same

Lisa Stephenson (pictured below) is a global speaker, leadership consultant success coach and author of life strategy book Read Me First. In this guest post for B&T, Stephenson says understanding how motivation and commitment differ could be a good way to achieving your goals… Working as a success coach has shown me that motivation happens on the inside and for […]

Opinion

by B&T Magazine

B&T Magazine
Thinkerbell Combine Cooking And Cabs In New Work For 13Cabs
  • Advertising

Thinkerbell Combine Cooking And Cabs In New Work For 13Cabs

A new TV series featuring celebrity cook, Anna Gare, and a team of real-life cabbies, hits the screens this week. The show, Anna Gare’s Cab Fare, follows the TV cook as she gathers stories and recipes from 13cabs’ diverse network of cab drivers – culminating in the creation of delicious dishes inspired by Australian drivers […]

Made In Katana Appoints Dylan Adams As Head Of Production
  • Advertising
  • Marketing
  • Media

Made In Katana Appoints Dylan Adams As Head Of Production

Australian-owned creative agency Made In Katana (MIK) has announced the appointment of Dylan Adams as head of production to support its growth in Asia. Adams is an ARIA award-nominated record producer, mix engineer, audio engineer and audio specialist. He joins MIK after a stint as head of music at post-production house Sound Reservoir. In his […]

Mamamia Media Group Appoints Howard Wilbury As Head Of Partnerships
  • Media

Mamamia Media Group Appoints Howard Wilbury As Head Of Partnerships

Mamamia has announced the appointment of Howard Wilbury to lead its premium partner division M+. Wilbury’s background spans both media owners and creative agencies, with stints at Channel [V], Westfield, DDB and M&C Saatchi. His most recent role was leading a full-service creative and production agency within the M&C Saatchi Group. Tony Prentice, chief revenue […]

Former Agency Boss Andrew Baxter Joins University Of Sydney’s Business School
  • Marketing

Former Agency Boss Andrew Baxter Joins University Of Sydney’s Business School

The University of Sydney Business School has announced the appointment of Andrew Baxter as an adjunct Professor of Marketing. Baxter is currently a senior adviser for KPMG’s entrepreneurial Customer, Brand and Marketing Advisory (CBMA), and previously headed agencies Ogilvy and Publicis here in Australia. In his new role, Baxter will work to establish a dialogue […]