Carat has pulled the MasterCard media account from IPG Mediabrands’ agency UM.
The appointment follows a global and local pitch.
Simon Ryan, chief executive of Carat, said: “We’re absolutely thrilled to be working with MasterCard locally and globally. We look forward to showing MasterCard what we can deliver and making a true and meaningful difference to their business.”
MasterCard’s jump to Carat from UM follows the path of L’Oreal which moved to Carat from the IPG Mediabrands agency in October last year.