Management restructure to Pacific Magazines

Management restructure to Pacific Magazines

Pacific Magazines has announced a restructuring of its management team to continue its company development, following a number of changes throughout its team in recent months.

Pacific Magazines pointed to a new publishing structure with the appointment of Peter Zavecz to the director of magazine role in November last year and just last week Pacific Magazines promoted former Famous publisher Gereurd Roberts to Commercial director.

The magazine company also had a restructure to its sales team in June last year with the director of advertising sales position made redundant, as revealed by B&T.

Full release below:


Pacific Magazines, the publishing arm of Seven West Media, today announced changes to its senior management publishing structure.

Pacific Magazines' Director of Magazines, Mr Peter Zavecz, said: “Pacific Magazines is the country’s best performing magazine publisher.

“The reorganisation of our publishing groups further strengthens our market leading position, enabling us to best leverage new growth and profit opportunities both locally and internationally.”

Pacific Magazines’ publishing groups will be organised around its market leading categories of mass weekly, real life and celebrity (weeklies), home, health, fashion, youth and defining moments (teen, bridal and parenting).

“This leaner operating model allows us to best develop our brands, our competitive advantage with logical synergies and pursue continued integration and content opportunities with other Seven West Media assets,” added Zavecz.

Fiona Legdin has been appointed as publisher of the Pacific Magazines’ weekly portfolio, including its flagship title, New Idea, along with that’s life!, WHO and FAMOUS (weekly titles). She will also continue as publisher, InStyle.

Karen Deveson will assume the role of publisher, Homes and Health, spearheading the direction of Pacific’s market leading Homes (Better Homes and Gardens, Home Beautiful, Family Circle and Your Garden) and Health categories (Men’s Health, Women’s Health, Prevention, Diabetic Living and Bike).

Mychelle Vanderburg will continue as publisher of Youth – Total Girl, K-Zone – whilst expanding her publishing duties to include “Defining Moments” (Girlfriend, Bride to Be, Practical Parenting) and Puzzles.

Jackie Frank continues as both Publisher and Editor of marie claire, Australia’s number one fashion magazine. Frank is also currently working on a number of special projects across Seven West Media which will be unveiled later this year.

Mr Peter Zavecz says: “These expanded roles for our existing senior management team reflect the experience, dedication and passions of the publishers at Pacific.”

Pacific Magazines is the country’s leading publisher in key categories including women’s weeklies, homes, health, fashion, men’s lifestyle, parenting and bridal*.

Pacific Magazines occupies three of the top five highest reaching magazines in the country, with Better Homes and Gardens, New Idea and that’s life! In the largest revenue category of women’s weeklies, Pacific Magazines holds two of the top three weekly magazines positions*.

All appointments report to Mr Peter Zavecz and are effective immediately.

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