The #Magsmoveme initiative carried out by Australia’s three largest players in the magazine market managed to showcase their collective clout on social media has attracted an audience of nearly 5 million, Magazine Publishers of Australia (MPA) has claimed.
Bauer Media Australia, Pacific Magazines and NewsLifeMedia adopted the hashtag #Magsmoveme from 10am on 1 May. Every one of the publishers’ Twitter, Facebook, Instagram and Pinterest social media accounts, held by magazine titles, editors, publishers and ambassadors, featured a #MagsMoveMe theme, encouraging readers to get involved and share how magazines move and inspire them.
On the day, each magazine, editor and ambassador tweeted, posted and status updated a relevant question to their audience using the #MagsMoveMe theme.
Within minutes consumers responded, posting their favourite magazine experiences, including favourite recipes, wine, magazine covers, celebrities, health tips and cars.
For the 24 hours from 10am on 1 May, the social media initiative achieved 1,466 mentions across social media and online sources globally. Facebook and Twitter comprised 93% of traffic with the remaining 7% coming from Pinterest and Instagram. The total audience reach was 4,978,767 with an estimated online advertising value: $1,685,240.
“Although magazines work across multiple platforms, the initiative also demonstrated that printed magazines remain at the heart and are still the original and relevant community of like-minded people around their chosen topics,” MPA executive director Robin Parkes (pictured) said.
The total magazine industry has more than 3 million social media followers across Twitter, Facebook, Instagram and Pinterest and daily visitors to their websites of over 700,000.