MLA appoints BMF, The Monkeys and One Green Bean to agency roster

MLA appoints BMF, The Monkeys and One Green Bean to agency roster

Meat and Livestock Australi (MLA) has appointed BMF and The Monkeys to its roster of creative industries after undertaking a review of current creative and PR agencies.

B&T Magazine
Posted by B&T Magazine

The appointments stem from a recent closed agency tender review process.

The decision validates a strong partnership with BMF, evidenced not only by iconic campaigns from the past 14 years, but also a fresh new team and thinking during the review process,” Lachlan Bowtell, MLA’s regional manager Australia, said.

At the beginning of the year BMF put together a new campaign for MLA’s over Australia Day called ‘Generation Lamb’.

Check out the campaign below.

http://www.youtube.com/watch?v=v9Xo0v63wMA

“It also gives credit to the quality strategic and creative thinking that The Monkeys brought to the table across our suite of brands,” Bowtell added.

The PR section of the agency review also saw One Green Bean appointed to handle all consumer program PR.

All new agreements are effective 1 July 2014.