MFA Grand Prix goes to Initiative

MFA Grand Prix goes to Initiative
SHARE
THIS



Initiative took home the prized Grand Prix gong at the Media Federation Awards in Sydney last night for its ‘Help Me Choose’ campaign for Hyundai and Kia.

The media agency also took home the automotive category with ‘Help Me Choose’ at the 15th annual Media Federation of Australia Awards last night, October 24.

The event saw 700 hundred guests descend on The Star where independent media agency Match Media and MEC took home the greatest number of accolades.

MEC was awarded four gongs and a highly commended in the ngen Award category while Match Media won three categories.

MEC won the clothing/cosmetics and retail category as well as the food and grocery, media/entertainment/travel and leisure and Best Media Innovation awards.

Match dominated Best Integrated Media Campaign, Best Demonstration of Results and pro-bono/cause marketing incentive.

GroupM’s John Steedman was this year’s Hall of Fame recipient.

Brett Dawson, MFA Awards chairman and Bohemia Group managing partner, said: “Yet another successful year for the Media Federation Awards, with a raft of enterprising work that delivered superior client results. We congratulate all the winners and finalists.”

The full list of award winners:

Grand Prix – Sponsored by RED

Initiative, Help Me Choose for Hyundai & Kia

Automotive

Initiative, Help Me Choose for Hyundai & Kia

Beverages – Sponsored by APN Outdoor

PHD, Gatorade: Turning Cricket into Business Success for PepsiCo Australia

Finance/Insurance/Government/Corporate & Real Estate – Sponsored by the AANA

MediaCom, House Party for NSW Government

Clothing/Cosmetics & Retail

MEC, When Fans Become Famous for Henkel Australia

Food & Grocery – Sponsored by the Advertising Standards Bureau

MEC, Tim Tam for Arnott’s

IT & Consumer Durables

MediaCom, Canon PIXMA Printables & Ice Age 4 for Canon

Media/Entertainment/Travel & Leisure – Sponsored by Oztam

MEC, Horrorific Results for Paramount Pictures

HIGHLY COMMENDED – UM Fast Front Pages for News Corp

Best Strategic Launch Campaign – Sponsored by SBS Media

TMS, Toyota Leaves a Trail of Goodwill Through Landcruiser Country for Toyota Motor Corporation

Australia

Best Integrated Media Campaign – Sponsored by Multi Channel Network

Match Media, Wild Turkey – The Turkey 10 for Campari Australia

Best Use of A Small Budget (Up to $300,000) – Sponsored by Emma powered by IPSOS

Naked Communications, How to Launch a Business While Sitting on the Toilet for Who Gives A Crap

Best Media Innovation – Sponsored by Nine Entertainment Co.

MEC, Horrorific Results for Paramount Pictures

Best Demonstration of Results – Sponsored by Outdoor Media Association

Match Media, Wild Turkey – The Turkey 10 for Campari Australia

Best Application of Research – Sponsored by Telstra Media

Maxus, GSK Flu Tracker for GlaxoSmithKline

Media Owner of the Year

Multi Channel Network

Marketing Team of the Year

Meat & Livestock Australia

Partnership Award

Powered by Nine – Nine Entertainment Co. XXXX Island & the Good Life for Lion

Pro-Bono/Cause Marketing Incentive – In Recognition of Pam Lane

Match Media, Pro Bono for Cancer Council NSW, Canteen Australia, The Australian Red Cross &

Variety

HIGHLY COMMENDED – OMD, Pro-Bono Work for Salvation Army

ngen Award – In support of UN LTD & Youth Off the Streets

John Dawson & Mark Golafshan, Mindshare

HIGHLY COMMENDED – Emelia Thomas, MEC

2013 Hall of fame recipient

John Steedman, GroupM

Please login with linkedin to comment

Latest News

Apple Revists Muhammad Ali’s ‘I Am the Greatest’ Speech In New Ad For The X
  • Campaigns

Apple Revists Muhammad Ali’s ‘I Am the Greatest’ Speech In New Ad For The X

Apple has gone for a simple but highly effective campaign to promote the selfie taking ability of its new iPhone X, employing boxing great Muhammad Ali’s famous 1963 “I Am The Greatest” speech. The ad shows simple selfie photos taken by the phone as Ali’s hubris plays over the top. Ironically, the ad plays on the narcissism of […]

by B&T Magazine

B&T Magazine
Comexposium Takes Over NZ Partner MTS To Become Largest Trans-Tasman Events Group
  • Marketing

Comexposium Takes Over NZ Partner MTS To Become Largest Trans-Tasman Events Group

Marketing events group Comexposium has absorbed its New Zealand joint venture partner MTS to deliver an expanded event solutions business across the Trans-Tasman. The deal will see Ryf Quail (pictured above) return to Sydney to lead Comexposium Australian and Kiwi team, while his current MTS team remains in place as Comexposium employees. While the business […]

Eyeota Kick-Starts 2018 With $15.6 Million In Additional Funding
  • Marketing

Eyeota Kick-Starts 2018 With $15.6 Million In Additional Funding

Audience data provider Eyeota has announced a $15.6 million Series B capital raise to spearhead additional growth in 2018. The company was founded simultaneously in Singapore, Australia and Europe in 2010, and has remained independent and enjoyed strong growth locally, as well as launching into the US. Peter Hunter (pictured above), Eyeota’s general manager for […]

Poem Wins Four New Clients
  • Marketing

Poem Wins Four New Clients

Sydney-based PR and social agency Poem has announced it has won four new clients following another strong year of growth. The four clients are Property NSW (The Rocks and Darling Harbour), Fantastic Furniture, Ovolo Hotels and Purpose (a conference on purpose-driven business). Poem co-founder Matt Holmes said: “We’ve hit a nerve with clients who are […]

Facebook Makes Another News Feed Change
  • Media

Facebook Makes Another News Feed Change

Social media behemoth Facebook has announced its second major update for News Feed to make sure the news people see, while less overall, is high quality. This week, Facebook announced that the platform will launch a small test in the US focused on prioritising news from publishers that users find trustworthy. Facebook is also exploring ways […]

Attention! B&T’s Inaugural Bootcamp Launches!
  • Advertising
  • Marketing
  • Media
  • Technology

Attention! B&T’s Inaugural Bootcamp Launches!

B&T announces its new industry bootcamp! And, if you're like us & didn't know anything about it, all's revealed here.

by B&T Magazine

B&T Magazine
Domain Boss Antony Catalano Exits
  • Media

Domain Boss Antony Catalano Exits

Mystery surrounds Domain boss's surprise exit, although the Mystery Machine nor a talking dog not spotted at Fairfax.

PHOTOPLAY Offers A Ghost Train Ride Like No Other At Sydney Festival
  • Media

PHOTOPLAY Offers A Ghost Train Ride Like No Other At Sydney Festival

Jasmin Tarasin, director at boutique production company PHOTOPLAY, is inviting invites audiences to take a trip through the inner-workings of the mind in ‘Ghost Train’, her latest multi-sensory VR project set to feature at this year’s Sydney Festival. Working in collaboration with musician and co-creative director Jonnine Standish, Tarasin’s uniquely immersive ‘Ghost Train’ is a […]

March One To Rebrand Fundraising Institute Australia
  • Marketing

March One To Rebrand Fundraising Institute Australia

Independent advertising and branding agency March One has been appointed to oversee the rebrand and repositioning of Fundraising Institute Australia (FIA). FIA is the national peak body representing professional fundraising in Australia. It was established to advance advocacy and professional standards, and has identified the need to better promote its role as the industry self-regulator, […]

Victorian Government Launches VR Bushfire Experience Via The Fuel Agency
  • Advertising
  • Campaigns
  • Technology

Victorian Government Launches VR Bushfire Experience Via The Fuel Agency

As part of its summer fire campaign, the Victorian government has launched a virtual reality (VR) bushfire experience and content series via The Fuel Agency. The VR experience places the user in the midst of a large bushfire, and is designed to encourage people to leave early on high-risk days before it’s too late. The […]

Local Ad Tech Company VeNA Partners With RugbyPass
  • Advertising
  • Media
  • Technology

Local Ad Tech Company VeNA Partners With RugbyPass

ad tech company VeNA has signed an exclusive reseller partnership covering Australia and New Zealand with digital rugby network RugbyPass. Across Asia and parts of Europe, RugbyPass is the exclusive digital rights holder and over-the-top broadcaster for live rugby, including the Super Rugby, the Rugby Championship and autumn internationals, the Six Nations, the Aviva Premiership, […]