MCN to represent advertising sales for Viacom International Media Networks in Australia

MCN to represent advertising sales for Viacom International Media Networks in Australia
SHARE
THIS



Viacom International Media Networks announced today the Australian advertising sales representation for a variety of popular channels such as MTV and Nickelodeon will commence with the Multi Channel Network mid next year.

Full release below:

 

MCN to represent advertising sales for Viacom International Media Networks in Australia

SYDNEY, 10 DECEMBER 2013: Multi Channel Network (MCN) and Viacom International Media Networks (VIMN) today announced that the Australian advertising sales representation for MTV, Nickelodeon, Nick Jr., MTV Music, MTV Dance and other Viacom-owned linear and digital platforms, will commence with MCN on 1 July, 2014.

Ignite Media Brands will continue to represent VIMN in the Australian marketplace until 30 June 2014.

The partnership brings five world class entertainment brands into the MCN television portfolio, increasing the networks’ forecast commercial audience share from 23.9% to 25.0%

Collectively, VIMN’s channels reach an average Australian audience of 2.4m total people per week. 

MCN National Director – Multiply Integration and Content Partnerships, Elizabeth Minogue, said: "We are delighted to announce our sales representation of Viacom International Media Networks Australia.

"The MTV and Nickelodeon brands are a perfect fit for MCN. They produce quality content and activations that connect with Australian youth across multiple platforms.

"The MTV and Nickelodeon channels will strengthen MCN's youth and music communities, and help our advertisers to interact with a highly engaged audience."

VIMN Australia and New Zealand’s Senior Vice President and Managing Director, Katrina Southon, said: “Viacom International Media Networks is a leading provider of entertainment content and experiences, and MCN understands how to create high impact marketing partnerships that connect with Australian audiences.

"I’m confident the combined strength of our brands and MCN’s expertise and scale will lead to engaging and exciting opportunities for brands wanting to connect with youth.”

MTV Australia has experienced a 16.7% year-on-year increase in share amongst its core 16-29 year old demographic.

MTV features series such as Geordie Shore and The Valleys airing “no delay from the UK,” hit US programs Snooki and J-Woww, Catfish: The TV Show, Ridiculousness and Teen Mom, plus live broadcasts of global music events such as the MTV Video Music Awards and MTV EMAs.

On 3 December, VIMN launched two new music channels in Australia: MTV Music and MTV Dance. 

MTV Music showcases the best global and A-list music across pop, rock, urban and alternative genres, and MTV Dance is VIMN’s first-ever 24 hour channel dedicated to electronic, hip hop and R ‘n B music.

Nickelodeon is one of the most globally recognised and widely distributed multimedia entertainment brands for kids and families.  

Twice-named ASTRA Channel of the Year, Nickelodeon Australia is one of the most established STV channels in the country.  

Nickelodeon features original Australian productions including Camp Orange and Slimefest, animated favourites Teenage Mutant Ninja Turtles and SpongeBob SquarePants, popular live-action series and the annual Nickelodeon Kids’ Choice Awards.

Nick Jr. provides educational and entertaining content that empowers kids to learn while they play and is the home to Dora the Explorer, STV’s #1 pre-school program.

Other shows include Bubble Guppies, Team Umizoomi and critically acclaimed Australian productions Didi and B and Play Along with Sam.

VIMN produces seven linear subscription television channels for the Australian and New Zealand markets: MTV, MTV Music, MTV Dance, MTV Hits, MTV Classic, Nickelodeon and Nick Jr.  

Other VIMN-owned platforms to be represented in Australia by MCN include websites for Comedy Central, The Daily Show with Jon Stewart, The Colbert Report, Tosh.0, Vh1, Spike, Nickelodeon Addicting Games, Neopets and more.

Please login with linkedin to comment

Latest News

Four Design Learnings From Amazon For Aussie Retailers
  • Opinion

Four Design Learnings From Amazon For Aussie Retailers

In this guest post, the CEO of creative digital agency Butterfly, Liz Mclean, says Amazon’s arrival in Australia – particularly from a website point of view – could be just the kick in the pants many local retailers need… Amazon’s arrival into the Australian market heralds a new era for retailers, holding both positive and […]

Opinion

by B&T Magazine

B&T Magazine
Sixth Annual IGN Select Awards Winners Announced
  • Marketing

Sixth Annual IGN Select Awards Winners Announced

The winners of IGN Australia’s sixth annual Select Awards were revealed during a huge special event at the Australian National Maritime Museum in Sydney on Friday, February 16. Some 225 Media & Game Publishers alongside 320 IGN Community Gamers attended the annual event. 2017 was absolutely crammed with terrific games and several categories were extremely tightly-contested. The top […]

Meet Your Mentors For B&T Bootcamp 2018!
  • Advertising
  • Marketing
  • Media

Meet Your Mentors For B&T Bootcamp 2018!

When it comes to an industry "who's who", you'll find there won't be too much who-ing with this impressionable lot.

by B&T Magazine

B&T Magazine
ANZ Unveils Its 2018 GAYTMs
  • Marketing

ANZ Unveils Its 2018 GAYTMs

Mardi Gras is only weeks away and B&T has already hoisted the mirror ball and donned the hotpants to bring you this.

International Creative Services Redesigns Business Model To Broaden Talent Offering
  • Advertising
  • Marketing
  • Media

International Creative Services Redesigns Business Model To Broaden Talent Offering

Marketing consultancy International Creative Services has announced a new roster of diverse creative and production talent to provide a fully integrated solution for advertising and branded content. The roster includes a broad range of global and local directors, animators, illustrators, motion designers, visual artists, light projectionists, photographers and cinematographers – many of whom Australia will […]

Dirty Data Done Dirt Cheap
  • Opinion

Dirty Data Done Dirt Cheap

Does the mere thought of data fog the brain and stuff the sinuses? Decongest immediately with this lozenge-like read.

Opinion

by B&T Magazine

B&T Magazine
Johnny Ruffo & Lynne McGranger Host Emotive’s New Video Series For HelloFresh
  • Campaigns
  • Marketing

Johnny Ruffo & Lynne McGranger Host Emotive’s New Video Series For HelloFresh

HelloFresh Australia, together with content agency Emotive, have launched a new video content series hosted by Home & Away actress Lynne McGranger and entertainer Johnny Ruffo. Dinner Diaries showcases the talent eating their way across the country as they drop into HelloFresh customers’ homes to see what the nation are cooking at dinnertime. The campaign […]

AppNexus Appoints VP Of Diversity, Inclusion & Community Experience
  • Advertising
  • Technology

AppNexus Appoints VP Of Diversity, Inclusion & Community Experience

Independent advertising technology company AppNexus has announced the appointment of Antoinette Hamilton as its vice president of diversity, inclusion and community experience. Filling a new position at the company, Hamilton (pictured above) will spearhead initiatives to promote a diverse and inclusive global community within AppNexus, broaden the range of the company’s talent pipeline, and drive […]

Mango Melbourne Appoints New Head Of Comms
  • Advertising
  • Marketing

Mango Melbourne Appoints New Head Of Comms

If you were to lick your computer monitor while reading this Mango story, it may actually taste like a computer monitor.

by B&T Magazine

B&T Magazine
Pac Mags Appoints Sales Leadership Team
  • Media

Pac Mags Appoints Sales Leadership Team

Look, it's not one but two positive stories about the magazine industry today! You wouldn't read about it, would you?

by B&T Magazine

B&T Magazine
Three Ways To Propel Your Career Now
  • Advertising
  • Marketing
  • Media

Three Ways To Propel Your Career Now

Need a career kick-start without having to wear a feather boa and shake maracas about the office? Read this and pronto.

by B&T Magazine

B&T Magazine
Aussie Cycling Label Attaquer Launches New Racing Kit Via SPLINTR
  • Campaigns
  • Marketing

Aussie Cycling Label Attaquer Launches New Racing Kit Via SPLINTR

Cult Australian cycling label Attaquer approached SPLINTR to present its new Race Ultra+ Collection to the world, and just 24 hours after the brand film launched, the kit was sold out. Attaquer’s new cycling kit aimed to attract not only its current core customer, but also the extreme performance-driven end of the market. Stevan Musulin, […]

Blockhead VFX Hires Richard Betts As Lead Flame Artist
  • Media

Blockhead VFX Hires Richard Betts As Lead Flame Artist

Visual effects and post-production design company Blockhead VFX has announced the appointment of Richard Betts as lead flame artist across its Sydney and Auckland studios. Before the completion of his recent five-year tenure at Fin Design + Effects, Betts completed a seven-year stint at post-production facility The Mill in London. Blockhead co-founder Stefan Coory said: […]