MBThree, a Melbourne-based media communications agency, has won the planning and buying account for the Australian-based award-winning toy manufacturer and marketer, Moose Enterprise.
Sold globally in over 85 countries, Moose represents brands in Australia including Trash Pack, Blingles, Geleez, Angry Birds and Mighty Beanz. Moose’s extensive range of toys are marketed through all major retailers including Big W, Coles, Kmart, Myer, Target and Woolworths.
Moving to a retained supplier, Moose previously allocated its media assignments on an ad hoc basis. MBThree was one of a number of agencies originally contacted for the consolidated planning and buying assignment.
“We are looking to consolidate and focus our media budgets and selected MBThree because the agency demonstrated strong strategic insights and an ability to execute media plans in a highly effective manner,” said Moose Enterprise co-CEO, Paul Solomon. “We are looking forward to working with the agency and the contributions the team will make to our business.”
MBThree managing director Peter Butler said the agency would focus on a combination of media and content to target increased awareness and sales for Moose.