Last two standing in Myer media as Starcom departs

Last two standing in Myer media as Starcom departs

EXCLUSIVE: Myer has confirmed to B&T that the race for its $50million-plus media account is down to the final two, with incumbent Ikon set to battle it out with PHD for the business.

B&T Magazine
Posted by B&T Magazine

Earlier this month B&T reported that Myer had whittled it luctrative media account down to just three agencies: Ikon, PHD and Starcom.

Now, the retail giant has named Ikon and PHD as the two agencies to fight it out for the account, which is expected to be finalised in the coming weeks.

“The Incumbent Ikon and PHD have progressed to next stage. We will determine the final winner of tender over next month,” a spokesperson for Myer told B&T.