Lingerie football's State of Origin heads to 7mate

Lingerie football's State of Origin heads to 7mate
SHARE
THIS



Scantily clad females fighting over a ball are set to beamed into living rooms by 7mate after Seven signed exclusive broadcast deal with the Legends Football League.

Seven’s digital channel will broadcast all eight matches of the new Australian women’s gridiron competition.

The Legends Football League (LFL) is the local equivalent of America’s Lingerie Football League.

There is a large local audience ready to embrace the sport, according to LFL Global’s founder and chairman, Mitchell S. Mortaza.

“We were simply limited as to reaching a wider national audience, this partnership with 7mate opens the door to developing the next big Aussie sport,” Mortaza added.

The first match is scheduled to premiere on December 14 at 10.30pm with LFL Australia’s ‘State of Origin’.

Seven Network’s head of sport Saul Shtein said: "The LFL has developed a great fan base here in Australia and we feel 7mate is the perfect fit from an audience perspective for this emerging and entertaining sport.”

There are four state clubs set to play in the local LFL premiere season including: the Western Australia Angels, Victoria Maidens, New South Wales Surge and the Queensland Brigade.

Please login with linkedin to comment

Latest News

Blue 449 Launches New Campaign For Chivas  “Success Is A Blend”
  • Campaigns
  • Media

Blue 449 Launches New Campaign For Chivas “Success Is A Blend”

Blue 449 has launched a new paid media campaign called Success is a Blend for Chivas Regal, the original luxury blended Scotch whisky. This through the line campaign celebrates the belief that blended is better, in life and in Scotch. Chivas’ faith in blending was instilled by founding brothers, James and John Chivas, who pioneered […]

The Australian Unveils Fourth Edition Of The Deal For Emerging Female Leaders
  • Media

The Australian Unveils Fourth Edition Of The Deal For Emerging Female Leaders

The Australian has today published its fourth annual edition of The Deal focused on emerging female leaders, in association with Chief Executive Women (CEW). The issue showcases successful women while asking some challenging questions. The Deal editor Helen Trinca said: “Women have achieved so much, even if there is more to do, and there is […]

Shake The Cage Cup Submissions Open
  • Media

Shake The Cage Cup Submissions Open

Didn't have much like on the recent Melbourne Cup? Well, why not turn your attention to the Shake The Cage Cup instead?