Lemz claims credit for ‘Sweetie’

Lemz claims credit for ‘Sweetie’

Amsterdam-based agency, Lemz, has claimed credit for the ‘Sweetie’ campaign that saw 1000 web-cam sex predators caught.

B&T Magazine
Posted by B&T Magazine

According to reports, 46 Australians have been identified by ‘Sweetie’ and are currently being investigated.

The campaign saw a computer generated 10 year old girl from the Philippines talk to offenders via webcam, proceeded to garner information about them and handed it over to Interpol to track down the perpetrators.

Dutch children’s rights organisation, Terre des Hommes created the campaign to stop webcam child sex tourism.

Read more about it here.

According to Lemz’s website: “Last week, the United Nations congratulated us for the impact that our latest international campaign had on a growing new form of child exploitation. We hesitated for several months about whether to reveal the fact that we were behind the Sweetie campaign for Terre des Hommes Netherlands, but we decided to go public after the UN strongly encouraged us to share what we have learned with the marketing world.”

http://www.youtube.com/watch?v=aGmKmVvCzkw