Lego continues to build with UM

Lego continues to build with UM

Iconic building block brand Lego has confirmed it will continue to work with UM.

B&T Magazine
Posted by B&T Magazine

Today’s announcement concludes the competitive pitch which was called in October last year.

The full release is below:

UM will continue as LEGO Australia’s media communications agency following a competitive review involving two other media agencies. The business partnership between LEGO Australia and UM is already 12 years old.

Caroline Squire, Director of Marketing for LEGO Australia and New Zealand, said UM presented LEGO Australia with the most commanding view and action points for media communications into the future. “UM demonstrated how LEGO Australia can capitalise on future media opportunities to better leverage our budgets and connect with consumers. I am looking forward to the next stage in our relationship.”

Mat Baxter, CEO of UM Australia, said: “It is a proud moment for UM to be reappointed by LEGO Australia after a review against high-quality contenders. We have worked very hard on the future of media for LEGO Australia and I am looking forward to continuing the partnership.