Lactalis Parmalat hires ZenithOptimedia for media strategy & planning

Lactalis Parmalat hires ZenithOptimedia for media strategy & planning
SHARE
THIS



Lactalis Parmalat has apponited ZenithOptimedia to its media strategy and planning duties.

The win comes off the back of the media buying assignment that was won through a pitch last year. Lactalis Parmalat  brands include Pauls, Vaalia, Ice Break, Oak, Breaka.

Ian Perrin (pictured), CEO at ZenithOptimedia, said: “We are thrilled that Lactalis Parmalat has decided to extend their remit with ZenithOptimedia. This adds to the new business growth we have seen in 2013 through recent wins for Tourism NT and Compare The Market. But more importantly, clients are genuinely starting to see the value of open communications and how it can liberate their communications process.”

Please login with linkedin to comment

Latest News

Medium Rare To Launch Free Magazine For Bunnings
  • Media

Medium Rare To Launch Free Magazine For Bunnings

Medium Rare will launch a new magazine in the homes category for distribution throughout Bunnings’ stores in Australia and New Zealand. The new monthly publication, which will be available free of charge, will launch in Australia in March 2018 with a circulation of 500,000. A New Zealand edition, with a 100,000 circulation, will follow in […]

Tracey Spicer (Journalist & Presenter) at Radio Alive 2018 at Radio Alive 2018
  • Media

Tracey Spicer: Commercial Radio Home To “Some Of The Most Toxic Workplaces”

Media veteran Tracey Spicer has delivered a grim assessment of Australia’s commercial radio industry in how it deals with sexual harassment in the workplace. Speaking as part of a panel at the Radio Alive 2018 conference in Melbourne on Friday, Spicer said she has witnessed “tremendous change happen at the very top end of town” […]

by B&T Magazine

B&T Magazine
Kyle Sandilands and Jackie Henderson (Kyle & Jackie O) from KIIS at the 2015 ACRA Awards
  • Media

Kyle & Jackie O Crowned Best On-Air FM Team At 2018 Commercial Radio Awards

KIIS 1065 breakfast duo Kyle Sandilands and Jackie “O” Henderson have won the Best On-Air Team (Metro FM) category at the 30th Australian Commercial Radio Awards (ACRAs). Held on Saturday night at the Melbourne Exhibition and Convention Centre, and hosted by The Chaser’s Chris Taylor and Andrew Hansen, the ACRAs celebrated the best and brightest talent in […]