Sydney creatives have united to put together Kite Digital publishing, a new platform that aims to bring together brand consumer engagement, multi-platform media distribution and content
The digital service is aimed towards B2B clients, advertising and digital agencies and PR companies.
According to the release: “This combination of content and technology puts the end-user at the centre of the brand’s world, by enabling them to build their unique experience from the information shared by the company.”
“We’re not marketing or advertising people,” Kiera Kelly, founder, editor and creative director, said.
“We’re editors and image makers whose job it is to tell stories that spark emotion and prompt action. Each of our experts has captured their audiences’ attention through their engaging images, words, videos and design.”
Amy Molloy, guest editor, adds: "In order to survive the current challenging media landscape, I think the key is collaboration.”
Kite will be available in Australia from May 8, 2014.
The team includes:
Founder and Publisher Kiera Kelly
Editor Melissa Shedden
Guest Editor Amy Molloy
Social Media Editor and Copywriter Hannah Silverton
Video Director Andy Fernandez
Photographer Kiren Le Flaneur
Designer Bettina Winkler
Web Developer Jason Love