Local content to be shunted to digital channels: new laws

Local content to be shunted to digital channels: new laws
SHARE
THIS



As two of Labor’s media reform Bills passed into law last night, a new and very real risk to local Australian TV production was born according to the Screen Producers Association of Australia (SPAA).

Matthew Deaner, executive director of SPAA, told B&T that the newly created laws paved the way for free to air networks to shift locally made children’s dramas and documentaries onto their second or even third digital channels.

Labor has now scrapped four other planned bills because of a lack of Parliamentary support for the proposals.

In its submission to Senate Standing Committee on Environment and Communications: Inquiry into the Media Reform Bills Package, SPAA said: “At this breakneck speed we run a very real risk of undermining the years of careful thought that have gone into a suite of Convergence Review recommendations – and the Productivity Commission’s inquiry before it.”

While the convergence review had five long-term recommendations and six interim recommendations, of these, none of the long-term recommendations have been adopted while four interim recommendations have been proposed – yet three (55 per cent on primary channel, 80 per cent advertising and 10 per cent subscription expenditure) maintain the status quo.

“The law now has one-sided flexibility that will impede growth and damage the industry The proposed recommendations to enable greater flexibility for networks to acquit their quota requirements do nothing to support growth and are likely to damage the industry as a whole,” said Deaner.

Deaner argued that the newly created laws encourage movement of Australian content off a network’s higher-rating primary channel in favour of the multichannels.

Without the contrast of increasing new Australian content requirements this flexibility is problematic. Lower audiences will lead to lower licence fees and this is a slippery slope that is setting Australian content up to fail.

“I just hope we don’t look back at this time now and think that 2012-13 was some sort of renaissance period for Australian screen productions. Already docos and kidsprograms are on the decline,” he said.

While adult drama is currently in vogue and rating sufficiently to maintain its place on free to aur TV, it still costs more than ten times as much when compared to buying imported guaranteed ratings winners.

“For example, one of our children’s production members has been negotiating with one of the commercial free-to-air networks. They are trying to achieve a licence fee high enough to trigger the remaining finance, but this is unlikely following a change of policy at the network.

“Our member has been informed that if these amendments are made they will move their children’s content to multi-channels. This has resulted in a 50 per cent fall in the licence fee being offered,” SPAA included in its submission to the senate inquiry.

Deaner tolod B&T that as the laws passed the Senate last night the industry may have been handed alife line in that an attachment was added to the Bill specifying that an investigation into the impacts of the new laws would have to be conducted within 12 months.

Please login with linkedin to comment

Latest News

Kellogg’s Creates AR Halloween Trick Or Treat Experience Via Shazam & Orchard
  • Campaigns
  • Marketing
  • Technology

Kellogg’s Creates AR Halloween Trick Or Treat Experience Via Shazam & Orchard

Breakfast cereal manufacturer Kellogg’s has joined forces with Shazam and digital agency Orchard to deliver a first-of-its-kind augmented reality (AR) Halloween Trick or Treat experience for families. The campaign, which leverages Shazam’s visual recognition platform and recently-launched AR platform, sees Kellogg’s pilot the replacement of physical gifts in cereal packs with a digital experience that […]

Kraft Heinz Appoints Cummins&Partners As New Creative Agency
  • Advertising

Kraft Heinz Appoints Cummins&Partners As New Creative Agency

Kraft Heinz today confirmed the appointment of Cummins&Partners as its new Creative agency after an extensive pitch process. They will be responsible for brand strategy and integrated creative across the expanding Kraft Heinz portfolio including Kraft, Heinz and Golden Circle. A Kraft Heinz spokesperson said: “After an exhaustive search involving a competitive pitch, we have made […]

Patrick Delany (CEO, Fox Sports), Hugh Marks (CEO, Nine Entertainment Co), Miranda Devine (Columnist, News Corp), Michael Miller (Executive Chairman, News Corp Australasia), Grant Blackley (CEO & Managing Director, Southern Cross Austereo) at Radio Alive 2017
  • Media

Media Bosses Weigh In On Ten-CBS Deal

Do you enjoy articles featuring industry big-wigs? Well, it doesn't come much bigger and wiggier than this, we say.

by B&T Magazine

B&T Magazine
Kantar TNS’ Ali Dexter Joins T Garage As Director Of Insights & Strategy
  • Marketing

Kantar TNS’ Ali Dexter Joins T Garage As Director Of Insights & Strategy

Melbourne-based market research consulting agency T Garage has announced the appointment of Ali Dexter as its director of insights and strategy. Dexter joins T Garage from Kantar TNS, where she was the director of its Qualitative division. Prior to that, Dexter held a number of senior roles at Kantar TNS in the US and Vietnam.  “After […]

XXXX on Tuesday, March 21, 2017, in Las Vegas. (Jeff Bottari/AP Images for Adobe)
  • Advertising

Adobe Releases Advertising Cloud App

Not one, but two Adobe announcements. The tech elves have been busy this week, not that we're inferring Adobe is Santa.

Facebook Updates Its VR Offering
  • Technology

Facebook Updates Its VR Offering

Do you loathe Facebook for nicking all the ad cash? Well, why not scream "A pox upon you Zuckerberg" while reading this.

InterContinental Perth City Centre Chooses Bonfire To Build Digital Strategy
  • Marketing

InterContinental Perth City Centre Chooses Bonfire To Build Digital Strategy

Luxury hotel InterContinental Perth City Centre is officially set to open this Sunday, and has already taken strides towards developing a comprehensive online search strategy with digital agency Bonfire. The investment reinforces the desire of the hotel to promote its luxury business facilities, which include corporate and bespoke event spaces designed for local, national and […]

Datalabs Announces New Hire And Promotion
  • Marketing

Datalabs Announces New Hire And Promotion

Aussie data visualisation and content marketing analytics agency Datalabs has announced the appointment of Marc de Chellis to run its business development, as well as the promotion of Cass Lilley to accounts and project manager. De Chellis (pictured above, second from the left) joins Datalabs from Launchpad App Development, where he held the role of […]

OLYMPUS DIGITAL CAMERA
  • Advertising

Inskin Grows Sydney Team With New Designer

Digital advertising provider Inskin, continues to expand its Sydney team, hiring Marc Gundesen as a junior digital designer. Gundesen (pictured above) brings a breadth of skills in web design, animation and account management, and will report to Inskin’s lead designer, Jay McCalla. He joins Inskin from Budgy Smuggler, where he worked as a graphic designer, […]

Agent99 PR Signs Finance Industry Thought Leader Vanessa Stoykov For TV Show Launch
  • Marketing

Agent99 PR Signs Finance Industry Thought Leader Vanessa Stoykov For TV Show Launch

Independent communications agency Agent99 Public Relations has welcomed respected founder of No More Practice Education and founder and CEO of Evolution Media Group, Vanessa Stoykov, to its client stable. Agent99 will be supporting the launch of her Learn from the Money Masters – The Investment Series show on Channel Nine. Stoykov has over two decades […]

Susie Porter & Jacki Weaver Lend Support To Young Filmmaker In Crowdfunding Campaign
  • Media

Susie Porter & Jacki Weaver Lend Support To Young Filmmaker In Crowdfunding Campaign

A new crowdfunded short film is shining the light on barriers for women filmmakers, thanks in part to Aussie actresses Susi Porter and Jackie Weaver. Starring Porter, Beverly explores a bizarre love triangle in middle-class suburbia. It is an unflinching coming-of-age comic drama exploring sexual awakening in the era of technology, and the universal yearning […]