Katie Rigg-Smith is set to take on the top job at GroupM agency Mindshare after yesterday's resignation of James Greet.
She will be the only current female head of a media agency in Austrlia, currently holding the role of chief strategy officer at the agency, which she has been with for 14 years since joining as a graduate trainee.
Greet announced yesterday he is set to join rival Ikon in July, after three years at the helm of Mindshare.
The agency has also confirmed today Sharb Farjami has been lifted to the role of chief operating officer for the Australasian division.
Mindshare Asia Pacific CEO Ashutosh Srivastava said: "Our approach has always been to look within for leadership, provide accelerated growth to our brightest stars and groom them into senior positions early."
According to an official release from Mindshare today both roles start immediately, throwing into question wether Greet will be made to serve out his three-month notice period before taking over at STW-owned Ikon, with Mindshare's parent company WPP holding a stake in STW.