The Labor Party’s advertising dollars have stretched offshore, with Kevin Rudd again courting the votes of Australian expats in Hong Kong.
The picture of the outdoor advertisement sent to B&T below is in Hong Kong district, Central. It marks a return to overseas advertising for K-Rudd who employed the same tactic in the 2007 election.
In 2007, Labor reportedly splashed out on a billboard site in Hong Kong’s Tsim Sha Tsui (TST) that went for more than $11,000 a month.
This year’s ad shows a beaming Rudd next to the party’s ‘A new way’ slogan and mentions “a positive plan for schools, jobs and a strong economy”.