JCDecaux’s chief executive, Steve O’Connor is set to head up the Outdoor Media Association (OMA) as chairman, replacing Richard Herring, CEO of APN Outdoor.
OMA’s CEO Charmaine Moldrich said O’Connor’s passion and enthusiasm will help drive the industry forward.
O’Connor will also head up the Measurement of Outdoor Visibility and Exposure, (MOVE).
The appointment was announced last night at the AGM.
Herring had been chairman of the OMA and MOVE since 2011 and will continue as a member of the board of directors.
“Under Richard’s leadership the industry has united around critical issues such as audience measurement, content management, government regulation and marketing and research,” O’Connor said, thanking the outgoing chairman.
“The OMA is in a very strong position and I am excited to be stepping into the chairmanship at a time when the industry is so well poised for future growth.
“In my capacity as Chairman, I aim to identify industry-wide growth opportunities, ensure that we can realise this potential and work with the OMA to sustain our current growth trajectory.
“In international markets we are seeing some very clear growth drivers such as investment in digital signage and the increasing penetration of smart phones and mobile connectivity. While this technology plays an important role for the future of our industry, it is also critical that we maintain and evolve our established systems such as the industry’s audience measurement software MOVE. Regular data updates, increasing the depth of the data and improving functionality of the software will continue to be a focus for the coming years.”
Of the appointment, Moldrich said: “Steve has been an invaluable member of the OMA Board, and I am looking forward to working with him in his new role. His experience in the OOH industry both in Australia and oversees, coupled with his passion and enthusiasm for the medium will help us drive the industry forward.”
Image: L-R Steve O’Connor and Charmaine Moldrich