Channel Nine into Deep Water

Channel Nine into Deep Water
SHARE
THIS



Kellogg’s Nutri-Grain has partnered with Sydney-based Brand Faction, to create an eight-part reality TV show that sees six Nutri-Grain Ironman athletes taking on extreme challenges in a bid to win $100,000.

Premiering on Channel Nine on Sunday October 13 at 4:30pm, Deep Water is hosted by Ironman legends Zane Holmes and Wes Berg, an ironman himself and trainer to current world champion surfer Joel Parkinson. Together, Zane and Wes will issue a series of individual and team challenges to Ironman’s biggest names – Shannon Eckstein, Matt Poole, Caine Eckstein, Kendrick Louis, Tanyn Lyndon and Ky Hurst.

Although used to tough physical challenges when in competition, the six will be thrown out of their comfort zone, being asked to adapt and compete in conditions and locations completely alien to them.

The challenges include high cliff jumping, rock running, racing over razor sharp reefs, the ‘lung buster’, which comprised of underwater race swimming and gorge running in 50 degree heat.

“This is new territory for the Nutri-Grain brand but we wanted to create a platform for the Ironman athletes to showcase their capabilities and personalities outside of the Ironman Series,” said Ian Blackhall, marketing manager for Kellogg Australia.

“They’re phenomenal athletes but they’re also just a great bunch of guys and role models for teens everywhere. We think this reality series will enable consumers to connect more closely with the Nutri-Grain Ironmen.”

Tony Gordon, managing director of Brand Faction added, “To truly provoke a connection with the brand’s audience, we needed to place the Nutri-Grain brand ambassadors in an environment that could expose their human frailties. It’s an exciting time to be working on a brand prepared to make brave investments like this.”

In 2013, Kellogg’s has restaged the Nutri-Grain brand with new packaging, branding and advertising as well as taking control of the 2014 Nutri-Grain Ironman Series.

Deep Water is sponsored by Kellogg’s Nutri-Grain and the Western Australian Government. The series is a prelude to the Nine Network’s exclusive broadcast of the world-renowned Nutri-Grain IronMan and IronWoman Series starting January 19, 2014.

http://www.youtube.com/watch?v=HK3kJBDXA6Q

Please login with linkedin to comment

Latest News

US Cult Brand Yeti Enlists Alley To Drive Australian Expansion
  • Marketing

US Cult Brand Yeti Enlists Alley To Drive Australian Expansion

American cult brand Yeti has its international expansion sights on Australia and has enlisted digital marketing agency Alley to make its mark. The Texas-based company has reinvited the luxury cooler and outdoor accessories market, and Yeti’s partnership with Alley has already begun. Clayton Anderson, content and marketing manager at Yeti Australia, said: “We have big […]

The Five Annoying Habits You Need To Break
  • Opinion

The Five Annoying Habits You Need To Break

Scott Stein (pictured below) is a leadership and productivity specialist and author of Leadership Hacks: Clever shortcuts to boost your impact and results. In this guest post, Stein looks at the bad habits we all need to ditch to get our lives motoring once again… Do you ever feel like there are not enough hours in the […]

Motivation & Commitment: Why The Two Are Not The Same
  • Opinion

Motivation & Commitment: Why The Two Are Not The Same

Lisa Stephenson (pictured below) is a global speaker, leadership consultant success coach and author of life strategy book Read Me First. In this guest post for B&T, Stephenson says understanding how motivation and commitment differ could be a good way to achieving your goals… Working as a success coach has shown me that motivation happens on the inside and for […]

Opinion

by B&T Magazine

B&T Magazine
Thinkerbell Combine Cooking And Cabs In New Work For 13Cabs
  • Advertising

Thinkerbell Combine Cooking And Cabs In New Work For 13Cabs

A new TV series featuring celebrity cook, Anna Gare, and a team of real-life cabbies, hits the screens this week. The show, Anna Gare’s Cab Fare, follows the TV cook as she gathers stories and recipes from 13cabs’ diverse network of cab drivers – culminating in the creation of delicious dishes inspired by Australian drivers […]

Made In Katana Appoints Dylan Adams As Head Of Production
  • Advertising
  • Marketing
  • Media

Made In Katana Appoints Dylan Adams As Head Of Production

Australian-owned creative agency Made In Katana (MIK) has announced the appointment of Dylan Adams as head of production to support its growth in Asia. Adams is an ARIA award-nominated record producer, mix engineer, audio engineer and audio specialist. He joins MIK after a stint as head of music at post-production house Sound Reservoir. In his […]

Mamamia Media Group Appoints Howard Wilbury As Head Of Partnerships
  • Media

Mamamia Media Group Appoints Howard Wilbury As Head Of Partnerships

Mamamia has announced the appointment of Howard Wilbury to lead its premium partner division M+. Wilbury’s background spans both media owners and creative agencies, with stints at Channel [V], Westfield, DDB and M&C Saatchi. His most recent role was leading a full-service creative and production agency within the M&C Saatchi Group. Tony Prentice, chief revenue […]

Former Agency Boss Andrew Baxter Joins University Of Sydney’s Business School
  • Marketing

Former Agency Boss Andrew Baxter Joins University Of Sydney’s Business School

The University of Sydney Business School has announced the appointment of Andrew Baxter as an adjunct Professor of Marketing. Baxter is currently a senior adviser for KPMG’s entrepreneurial Customer, Brand and Marketing Advisory (CBMA), and previously headed agencies Ogilvy and Publicis here in Australia. In his new role, Baxter will work to establish a dialogue […]