The Ipsos UU quantitative division has made three key appointments to its service account area.
Anne de Silva and Susan Wall to account directors and Jessica Stacey (pictured) as senior account executive.
See full release below.
De Silva and Stacey join the Ipsos UU Sydney team and Wall will be based in the Perth office.
Ipsos UU Executive Director Veronica Mayne said: “We are thrilled to announce the appointments of Anne, Susan and Jessica are a welcome addition to our Sydney and Perth offices. We started as a team of four in 2011 and in just over two years we have more than doubled in size due to business growth.
“Our ability to mobilise resources nationally, challenge the status quo, mix methodologies and apply strong principles and models to deliver sharp, commercial results is proving to be a winning formula for our business.”
Ipsos UU (Understanding Unlimited) is the qualitative research specialist, focused on uncovering consumer insights to drive product ideas and business building strategies.
Anne de Silva joins Ipsos UU with more than 15 years research and client side experience across the FMCG, finance, healthcare, services and government sectors. Her expertise spans all qualitative tools combined with a focus on business issues.
Susan Wall joins the Ipsos UU Perth team with 20 years’ experience across the tourism, indigenous issues, services, utilities, sports, luxury goods and wagering sectors. A qualitative expert, Wall’s knowledge includes online, focus groups and ethnography and shop-alongs.
Jessica Stacey joins the Sydney team from Ipsos Mind and Mood, bringing a high level of skill and insights to the team. Stacey has worked with the government, FMCG, healthcare, retail and property sectors.
The appointments are effective immediately."