International accountancy body counts on Initiative

International accountancy body counts on Initiative

Accountancy company CPA Australia has appointed to handle its media strategy, planning and buying across local and international markets.

B&T Magazine
Posted by B&T Magazine

CPA Australia is one of the world’s biggest accounting bodies with more than 144,000 members in 127 countries. Its services include training, education, technical support and advocacy.

Initiative’s assignments for CPA Australia will be across traditional and digital media including SEM for Australia, New Zealand, China, Singapore, Hong Kong, Indonesia, Vietnam and Malaysia.

Andrew Mudgway (pictured), managing director at Initiative Melbourne, said: “CPA Australia is a highly influential and effective industry body and we are looking forward to helping them achieve their business goals.”