Industry events failing to draw a crowd

Industry events failing to draw a crowd
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Publishers Australia’s general manager Matthew Green (pictured) has expressed his frustration at the lack of support from the association’s membership for an upcoming event.

As an introduction to the group’s newsletter, Green had the following message:

“As we prepare to embark on next week’s Media Sales roadshow, I have to say I am disheartened by the lower than expected bookings. Ad sales across all sectors of the publishing industry are not particularly healthy. We discussed this openly at Magazine Week last year, and many of you have mentioned it to me since.

“In response to this, we invited a world class expert in sales training to help you improve your business. We have put together a panel of media buyers to help you understand how to do business with them. I would have hoped more members would have taken advantage of this wonderful opportunity.

“Your association is here to support you, and I ask you now to support your association.

“I look forward to seeing you all next week.”

When asked by B&T what prompted his message, he said that it was “hard to work out what publisher’s wanted”, pointing to the fact that the association had changed the format of its events from two days to more half and single day events. He said that based on the association’s willingness to please members, it was confusing why more people were failing to sign up for events earlier.

Meanwhile, the Public Relations Institute of Australia has cancelled its Sports Comms 2013 event, which was planned for 24 May, owing to “unforeseen circumstances”.

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