Ikon wins on digital cred

Ikon wins on digital cred
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Ikon has won a total of $25 million worth of new business. The STW-owned agency has been appointed by Cancer Council SA in Adelaide; bookmaker.com.au, Stockland Residential; and Telwater & Pharmacy Direct in Brisbane while the Sydney office has extended its services for nib to include digital display.

The agency’s NZ branch also had two wins adding 2degrees and the Government body Ministry of Justice to its books.

When discussing the wins, Pat Crowley, acting CEO, said; “Our clients emphasised our usual strengths such as cultural fit, understanding of their business and our strategic and dynamic trading approach.

"However, what was really positive was that they were impressed by our digital credentials and the quality of our data driven insights. This has confirmed our views that we have not only developed a strong proposition in these areas, but that our clients understand why they are crucial for delivering business success”.

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