IPG Mediabrands Australia has launched its new business Society, appointing Leo Barnett’s Nicola Swankie as managing director and former Ikon’s social investment leader Ian Laurie as head of social investment.
The launching of the new business will see IPG Mediabrands moving its social capability and future development of social campaigns to the new social marketing business.
Reprise Media, which previously handled the group’s search and social media, can now exclusively focus on its development of search-related marketing.
“Society will be a national, full-service social marketing business that will provide a full range of expert social services,” Henry Tajer, executive chairman of IPG Mediabrands Australia , said, who was recently appointed global COO.
“Nicola has the perfect background and experience to deliver our ambition of creating a uniquely positioned, strategically led social proposition; one that helps brands find their role within culture and create social content and conversations around that.
“Its repertoire will also include social media investment, community management, analytics and advocacy programmes. Society will operate seamlessly alongside our other 11 businesses and will be incorporated into our client portfolios.”