Henry Tajer has been promoted to chief operating officer of IPG Mediabrands’ global operations.
Tajer will remain in Sydney and continue as executive chairman of the network’s local operations, a role he has filled for the past three years.
Tajer’s elevation comes as Rapp UK’s group strategy director and global head of mobile, Russel Marsh, joins as chief data officer. Marsh will be based in London.
Matt Seiler, global CEO of IPG Mediabrands, said the group’s Australian operations have been one of its “outstanding success stories”.
“The Australian group’s performance has led to the creation of award-winning solutions for clients that deliver true business returns, but also to recognition that includes industry and other business accolades,” Seiler said.
“With our clearly defined network growth objectives, including reaching 50% automation in North America by 2016 and our global markets thereafter, we need a strong executive to take the lead across all platforms.
“Henry has shown a great ability to move the needle creatively through technology, our pay for performance model and strong client relationships. Given this, I am certain that Henry is the right executive to lead this charge in order to maintain our position of innovation and speed to market.”
Tajer added: “IPG Mediabrands has high ambitions for growth across the global business with a focus on innovation through the creative use of skill sets and technology.”
“The network has performed very well and my energies will focus on accelerating initiatives that continue to lift our performance for clients and for our businesses overall.”
Before becoming executive chairman of IPG Mediabrands Australia, Tajer was CEO of UM in Australia and Asia Pacific.