IMD buys ad distribution firm eBus

IMD buys ad distribution firm eBus

Ad distribution network eBus Media Network has been bought up by IMD as it looks to strengthen its presence in Asia Pacific.

B&T Magazine
Posted by B&T Magazine

The move means eBus, which uses a cloud based approach for ad delivery, has bases in Australia, New Zealand and Singapore, as well as other countries in the region.

IMD CEO, Simon Cox, said: “eBUS fits amazingly well with IMD in so many ways; it’s territorially complementary, it’s very focused on TV ad delivery, just like IMD, and we have the same cultural and customer service values.

“On top of that, eBUS has a brilliant technology platform created by an exceptionally talented team.”

eBus CEO Carmine Masiello added: “IMD’s investment in eBUS will speed up our expansion in the Asia Pacific region.

“We look forward to being supported by a shareholder that combines financial strength with an intimate understanding of what we do and who we are.”