Ad distribution network eBus Media Network has been bought up by IMD as it looks to strengthen its presence in Asia Pacific.
The move means eBus, which uses a cloud based approach for ad delivery, has bases in Australia, New Zealand and Singapore, as well as other countries in the region.
IMD CEO, Simon Cox, said: “eBUS fits amazingly well with IMD in so many ways; it’s territorially complementary, it’s very focused on TV ad delivery, just like IMD, and we have the same cultural and customer service values.
“On top of that, eBUS has a brilliant technology platform created by an exceptionally talented team.”
eBus CEO Carmine Masiello added: “IMD’s investment in eBUS will speed up our expansion in the Asia Pacific region.
“We look forward to being supported by a shareholder that combines financial strength with an intimate understanding of what we do and who we are.”