Full service media, digital and creative shop Huckleberry Agency has landed a contract with boutique cinema group, Palace Cinemas.
The win will see Huckleberry handle media planning, buying and advise on strategy.
Benjamin Zeccola, CEO Palace Cinemas, said: “Huckleberry presented us with terrific advice and access to a great team of media and digital specialists.”
Melissa Roberts, managing director of Huckleberry, said: “This is a great win for Huckleberry and we are wrapped to add Palace to our client group. With our full service agency model, we look forward to being able to assist Palace not only with great media strategy and implementation, but other areas of the business as our working relationship develops.
“We’ve really enjoyed working with the Palace team during the pitch on boarding process and look forward to making a real difference to their business.”
Huckleberry Agency launched in Australia in December 2013 and is part of the Dentsu Aegis Network.