Honda’s birth of water brand H20

Honda’s birth of water brand H20
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Honda and Leo Burnett Melbourne have joined forces to create the first water brand created by a car company called H20.

“We believe in ‘The Power of Clever Thinking’,”  Jason Miller, Honda Australia’s general manager communications and customer, said.

“Our work designing cars like the FCX is the embodiment of this ethos. H2O is an engaging way for us to demonstrate our commitment to reducing our environmental footprint to people, instead of simply telling them.”

Sarah McGregor, head of copy at Leo Burnett Melbourne, added: “H2O is a simple but tactile demonstration of Honda’s clever thinking. The kind of thinking that continues to redefine the car category.”

Check out the case study below.

http://www.youtube.com/watch?v=2tU6vio6xns

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