MediaCom has hired UM Sydney strategy director, Helen Black, as the new national head of strategy.
See full release below:
“MediaCom have secured Helen Black from UM Australia as the new National Head of Strategy.
Helen comes over from UM Australia where she was UM Sydney Strategy Director working across clients such as Australian Government, Microsoft, Brown Forman and the APAC Strategy Director Coca-Cola, currently siting on the global UM/Coca-Cola leadership team.
Mark Pejic CEO MediaCom Australia said of the hire:
“We are very excited to bring Helen on board. We are continuing to evolve our strategic product and Helen as a well-known strategist will strengthen this. We are focused on attracting and securing the brightest youthful talent the Australian market has to offer and Helen represents the best.”
Paul Payne Chief Strategy Officer MediaCom Australia said of the hire:
“Helen is a passionate strategist with award-winning work and proven credentials. As a proven leader, plus a champion of collaboration she understands the absolute need for accountable strategic product."
Helen Black said of the appointment:
"It is a great opportunity. MediaCom is passionate about developing creative and effective communications solutions and I share that passion. I look forward to working with such great talent and great clients in that continual effort."
Helen will report into Chief Strategy Officer Paul Payne and be supported by each market Head of Strategy, Matthew Maroni (Sydney), Mike Deane (Melbourne), James De Bond (Brisbane).
2014 is already promising to be a big year for MediaCom with our people, product and clients continuing to be a priority.
MediaCom have recently been recognised for excellence and creative media thinking by receiving 3 Global Festival of Media shortlists and 2 MFA wins.”