Head & Shoulders above the rest

Head & Shoulders above the rest
SHARE
THIS



The shampoo battle between Pantene and Head & Shoulders sees the popular anti-dandruff shampoo come out on top.

Where Pantene had previously been the number one brand for consumers 14 years and over during the past five years, Head & Shoulders have crept up to steal the title of most popular shampoo.

In the 12 months to September 2013, Head & Shoulders’ popularity rose, seeing 15.1% of Aussies turning to the anti-dandruff shampoo.

In the same time period, only 14.6% of Aussies purchased Pantene, down from its 16.7% five years ago.

According to Roy Morgan research, shampoo purchases differ between men and women.

Men appear to purchase Head & Shoulders more often than women, with women often choosing the Pantene brand instead.

The research suggests that while Head & Shoulders now has the title of the most popular brand in Australia, this is due to its popularity among men (21.1% of whom have bought it in an average six months).

“It is interesting to see that even in such a brand-saturated market, the leading brands within each different age and gender group remain consistent,” Angela Smith, group account manager of consumer products at Roy Morgan Research said.

Please login with linkedin to comment

Latest News