Gyngell admits Nine “over-egged” Waterhouse live odds

Gyngell admits Nine “over-egged” Waterhouse live odds
SHARE
THIS



Channel Nine CEO David Gyngell has admitted the network’s drive on sport pushed it a bit too far in permitting Tom Waterhouse to promote betting odds during TV coverage of live games. 

Nine had up until now refused to be drawn on the controversy involving bookmaker Waterhouse, who enjoys a lucrative sponsorship of Nine's NRL coverage.

However, this morning Gyngell admitted Nine “over-egged it” and said he felt it was the right decision to pull back on the spruik of live odds during live sport.

"I probably got too driven on sport, you know what your watching, you want the information, without the thought that there are a lot of kids watching they’re absorbing this and this is not good information for them so we’ve pulled back from that now and I think that’s the right balance,” Gyngell told GroupM’s chairman and CEO John Steedman at Mumbrella360.

“I think we over-egged it and I think we’ve pulled back from it. And personally and emotionally, being the father of a new child, I don’t want my child to saying all the odds either, but at the same time, it’s the way you do it. People are allowed to receive information. It’s legal if it’s done properly. I think we pushed it too far, I respect that. But I think equally we all go jumping on the bandwagon of something that has been around for a while, if you don’t like it its still horrific to you as far as the people are concerned,” said Gyngell, adding that sport remains a "must have” for networks as he Nine's securing of the rights for cricket in Australia in recent days.

Gyngell also provided an insight into a change in the workplace culture at Nine in recent years since he took over.

“Building a great culture is really really hard, unless they [staff] know what you stand for and what the rest of your management stand for. That blokey culture is crap, because that’s not Channel Nine's style … it was, but those days are gone long ago."

Gyngell also had an opinion on rival Channel Ten’s recent woes, stating that: “You have to stand for something, the audience has to believe what you are standing for," adding that he thinks that’s where Channel Ten is struggling to get a cut through right now.

Please login with linkedin to comment

Latest News

Aussie Pooch Mobile Embracing Localised Approach To Its Online Presence
  • Advertising
  • Marketing

Aussie Pooch Mobile Embracing Localised Approach To Its Online Presence

Aussie Pooch Mobile recently took out the number one spot in the Marketing category of this year’s Topfranchise Awards organised by 10 Thousand Feet Research and online marketplace SEEK Business. B&T sat down with Aussie Pooch Mobile’s marketing manager, Tracy Sullivan, to chat about the strategy behind their success. Why have you focused on online […]

B&T’s Research Agency Of The Year, Nature, Unveils Sydney Move
  • Marketing
  • Media

B&T’s Research Agency Of The Year, Nature, Unveils Sydney Move

Independent research consultancy, Nature, has announced an interstate expansion with the establishment of a Sydney office in the New Year. The announcement comes off the back of the business being recognised as Research Agency of the Year at the B&T Awards in November. According to Nature’s founder and managing director, Chris Crook, the move is a natural […]

by B&T Magazine

B&T Magazine
Paper Moose & Skillsroad Tackle Youth Unemployment
  • Campaigns
  • Technology

Paper Moose & Skillsroad Tackle Youth Unemployment

The NSW Business Chamber’s Skillsroad initiative has teamed up with independent makers agency Paper Moose to create an immersive, multi-touchpoint virtual reality experience. The initiative is an  effort to raise young Australians’ awareness of apprenticeships and traineeships for various careers. The digital experience, funded by the NSW Government Department of Industry, brings viewers into the […]

QMS NZ Finalises MediaWorks Merger
  • Media

QMS NZ Finalises MediaWorks Merger

QMS Media Limited has finalised terms for the merger of its New Zealand out-of-home, digital media and production business (QMS NZ) with MediaWorks, New Zealand’s leading independent radio, TV and digital business. The merger on completion will establish the newly combined QMS and MediaWorks as the largest multi-media advertising group in the country. In late […]

Headspace Australia Launches Instagram Campaign For Year 12 Students
  • Media

Headspace Australia Launches Instagram Campaign For Year 12 Students

Australian celebrities and creators are sharing their support for Year 12 students this week, in a new initiative from Instagram and headspace Australia. Launched today ahead of end-of-school exam results, #GramFam Australia features messages from ARIA winner Amy Shark, TV presenters including Lisa Wilkinson and Sandra Sully, comedian Peter Helliar, Home & Away star Olivia […]

oOh!media & Adshel Combined Business Reaches 90% Of Aussie Audiences
  • Media

oOh!media & Adshel Combined Business Reaches 90% Of Aussie Audiences

oOh!media’s audience reach has extended to well above 90 per cent of the Australian population with the integration of Adshel’s assets into the business, according to analysis of audience data. The audience reach data was announced as oOh! rebrands the Adshel assets to Commute by oOh!. Audience data from MOVE shows oOh!’s reach is unmatched […]

iHeartRadio & Surf Life Saving NSW Revive ‘Surf Life Sounds’ For Summer
  • Media

iHeartRadio & Surf Life Saving NSW Revive ‘Surf Life Sounds’ For Summer

The Australian Radio Network’s iHeartRadio Australia has teamed up with Surf Life Saving NSW (SLS NSW) for another year of ‘Surf Life Sounds’. The digital radio station features a mix of this summer’s hits, providing the official soundtrack to a safe summer at the beach while celebrating Australian beach culture. The Surf Life Sounds name […]

Sky News Bolsters Editorial Team With Two New Hires
  • Media

Sky News Bolsters Editorial Team With Two New Hires

Sky News today announced further expansion and investment in its editorial leadership team with the appointment of two new roles across its newsroom operations. Experienced television news director, Chris Willis has been appointed to the newly created leadership position of executive editor of news and talk. In this senior editorial role, Willis will have overall responsibility […]