Greenpeace gets dead birds ad on ABC as commercial networks balk

Greenpeace gets dead birds ad on ABC as commercial networks balk
SHARE
THIS



Channels 7 and 10 as well as SBS have followed Channel 9’s lead and refused to air a controversial Greenpeace recycling advert despite clearance and classification by Free TV.

Greenpeace has also confirmed to B&T that the Sydney Film Festival has also rejected Greenpeace's booking.

Greenpeace would have to be happy with the outcome of the advert’s difficulty finding paid for slots on commercial television, however, with it having been viewed more than 870,000 times on YouTube in its first week. The advert has also been posted on numerous other websites including the ABC’s news site.

The advert would be difficult to run for the commercial networks as it is directly critical of Coca-Cola, which Greenpeace accuse of being directly responsible for the deaths of millions of seabirds.

“None of the channels have clarified why an ad that has passed their own industry body’s standards is unfit to air,” said Greenpeace campaigner Reece Turner. “The most logical conclusion is that the networks fear losing advertising revenue from Coca-Cola.”

“Frankly, it’s astounding to find ourselves in a situation where a company that sells fizzy drinks can control what Australians have the right to watch on TV.”

Greenpeace has also accused Coca-Cola of “purchasing nearly every conceivable Google Ad Word relating to recycling and cash for containers. It seems the beverage giant has even gone so far as purchasing the search term ‘Greenpeace”.

 

http://www.youtube.com/user/GreenpeaceAustralia

"Coca-Cola is committed to measures that improve recycling and reduce litter in Australia. We disagree with Greenpeace about the best methods for doing that and we’re happy to have that debate. Indeed, we continue to have this conversation in stakeholder meetings, on facebook and via our blog.

"Adwords (or paid search) is a legitimate and transparent means to help people understand our position on recycling and why we don’t support container deposits. Greenpeace are entitled to their opinion, but the idea that we are trying to shut down debate is simply not supported by the facts,” Coca-Cola said in a statement.

Channel Seven said that they hadn’t banned anything, but had declined to accept a booking.

SBS said it retained the right to accept or reject any advertisement.

Please login with linkedin to comment

Latest News

Nine Reveals Its 2019 Line-Up, Including The Return Of SeaChange, ABBA & Lego!
  • Media

Nine Reveals Its 2019 Line-Up, Including The Return Of SeaChange, ABBA & Lego!

Nine has unveiled its 2019 line-up of shows at its gala upfronts in Sydney on Wednesday night. A mix of old and a few new, probably the biggest surprise was news that the network had snared Aussie drama SeaChange – starring Sigrid Thornton and John Howard – that was last seen on the ABC in […]

Pause Fest Hits Play On Massive 2019 Line-up & Awards
  • Media

Pause Fest Hits Play On Massive 2019 Line-up & Awards

One of the industry’s biggest events is returning in 2019 with a huge speaker line-up, incredible activations and some seriously enviable networking opportunities. That’s right, Pause Fest is back, and it’s time to hit play on your ticket buying, because this is an event you cannot afford to miss. Pause Fest is boasting talent from […]

Partner Content

by pause fest

The Works Promotes Paul Swann & Tom Harber To Managing Partners
  • Advertising

The Works Promotes Paul Swann & Tom Harber To Managing Partners

The Works has promoted Paul Swann (left in photo) and Tom Harber (right) to the newly created roles of managing partners as the agency continues to build its integrated offering with RXP Group. Swann has been a creative partner at The Works for more than six years, during which time he developed work for accounts including […]

Nine Launches 9Voyager To Attract Small To Medium Advertisers
  • Media

Nine Launches 9Voyager To Attract Small To Medium Advertisers

Nine today unveiled the next stage of plans to simplify and further automate the buying of television through its unique proprietary technology 9Galaxy and launched 9Voyager, aimed at opening the TV market to more small and medium enterprise (SME) owners. 9Voyager, released at the media company’s 9Upfront event in Sydney, will allow Nine to better […]

Nine Sets Sights On Lucrative Premium Partnership Space
  • Marketing
  • Media

Nine Sets Sights On Lucrative Premium Partnership Space

Nine has showcased its premium partnership space through the strategic client solutions division, 9Powered, at its 2019 Upfront event on Wednesday evening. In unveiling its 2019 program slate, Nine highlighted how, through its schedule it delivers marketers cross-platform opportunity to align with powerful “water cooler” content and reach mass audiences at scale, delivering real, measurable […]

The Aussie Open & NRL Headline Nine’s 2019 Year Of Sport
  • Media

The Aussie Open & NRL Headline Nine’s 2019 Year Of Sport

Nine has used its upfronts to reveal its plans for Wide World of Sports for 2019. Nine’s Director of Sport, Tom Malone, used the Nine Upfront event to talk about the acquisition of tennis and the strategic rationale and power of Nine’s cross-platform suite of properties – tennis, rugby league, cricket, netball, basketball and golf. “It has been […]

Nine Reveals Its News & Current Affairs Plans For 2019
  • Media

Nine Reveals Its News & Current Affairs Plans For 2019

Nine has used Wednesday night’s Upfronts to reveal to media and advertisers its news and current affairs plans for 2019. From 5.00am, we present Nine News Early Edition with the latest in overnight breaking news from around the world. At 5.30am Today, hosted by Karl Stefanovic and Georgie Gardner. In 2019, Australia’s longest running breakfast […]

Bold Adshel Campaign Pays Off For SA Tourism Commission
  • Media

Bold Adshel Campaign Pays Off For SA Tourism Commission

South Australian Tourism Commission (SATC) has achieved outstanding results from a daring, unbranded ‘teaser’ campaign across the Adshel network. The campaign highlighted seven little-known parts of South Australia, repositioning them as hidden, luxury tourist destinations. The ‘Tell Us Where’ campaign rolled out across digital small format out-of-home Adshel sites in Sydney, Melbourne, Brisbane and Adelaide, […]

How Nike Missed The Mark On Digital
  • Marketing
  • Opinion

How Nike Missed The Mark On Digital

Nike may be the brand held up by pretty much every marketer, but as digital marketing consultant, Tam Al-Saad (pictured below), says in this guest post, when it comes to digital, the sports behemoths still needs to just “do it”… By now you should have seen or heard of the Nike “Dream Crazy” campaign. It’s the one […]

Opinion

by B&T Magazine

B&T Magazine