The January 30 issue of Bauer-owned weekly magazine Grazia has been hailed as winner of The Maggies: Magazine Cover of the Year 2012.
The cover, featuring a patriotic Miranda Kerr as Australia’s wonder woman, beat over 220 titles across all 11 categories to be crowned overall Magazine Cover of the Year, as well as winning the Weeklies category.
Bauer’s Harper’s Bazaar (June/July 2012) won best cover in the fashion and beauty category, while Pacific Magazines’ Women’s Health (December 2011) won for the health and fitness sector.
Rolling Stone won in youth and pop culture for its November 2011 cover, while Country Style (December 2011) won for the house and garden category.
Australian Good Taste (April 2012) took home the gong in the food and wine sector while Choice (October 2011) was the winner in the specialist section.
The science, tech and nature category went to Australian Geographic (Mar/Apr 2012) while Waves (September 2011) won for sports.
The covers were shortlisted by a panel of industry heavyweights, chaired by Ita Buttrose. This shortlist was then put to a public vote where over 85,000 votes were cast during a five week period.
Buttrose said of the winning cover: “This is an extremely appealing cover. It has impact, pizzazz and that ‘look at me’ factor that all covers must have. Miranda Kerr is a great cover choice as she is a popular celebrity with appeal and especially since becoming a mother. Good cover lines; excellent use of colour. Well done Grazia.”
Publishers were encouraged to donate to Alzheimer’s Australia, with $1 from each magazine subscription purchased using the voucher going to charity. Over $12,000 has been raised so far, according to sponsor iSubscribe.