Foxtel’s internet TV service, Foxtel Play, has gone live today ahead of its official launch, which was revealed as August 11 at B&T’s MAD Week.
Play is available as both a monthly subscription, prices start from $25, or as pay-as-you-go and is initially being offered on Samsung Smart TVs, Xbox 360, PC and Mac computers.
During MAD Week’s Inside Media panel, Foxtel’s executive director of television Brian Walsh said Play would “liberate” the pay-TV company’s content for those who found it “cost-prohibitive”.
“It will allow a lot of people who could not afford Foxtel before to get a Foxtel product over the net on to their PCs and on smart TVs.”
In a statement today, chief executive Richard Freudenstein said: “We’re thrilled to offer Foxtel Play as a new way to introduce more people to our unparalleled programming. Our core set-top box subscribers are already experiencing great features, including Foxtel Go and On Demand. Now, Foxtel Play gives even more Australians who might not be able to access the core service the freedom and flexibility to enjoy Foxtel across multiple connected devices and at price points to suit different budgets and tastes.”
Play is available now with a seven day free trial for new subscribers and is available with no ongoing commitment, no installation and no upfront costs. It can be accessed via Ethernet or wifi connections on Xbox 360 and eligible Samsugn Smart TVS and via 3G and 4G networks as well as wifi for smartphones and tablets.
Play will include more than 40 live channels including Fox Sports 1,2, and 3, movie channels, Showcase, Fox8, Arena, Lifestyle, History, Discovery, A&E, FX, ESPN.
Catch up and on-demand videos will also be on offer.
Packages are offered on a genre basis with access to one costing $25 and up to $50 for four, with sport and premium drama and movies available at a further $25 each.
The rise of piracy in Australia has driven Foxtel’s ‘Express from the US’ positioning and at MAD Week was cited as a key concern for both free-to-air and pay TV with networks looking to invest more in local programming. For more click here.