Financial year sees radio's fortunes rise

Financial year sees radio's fortunes rise
SHARE
THIS



Radio advertising revenue increased slightly in the 2012-13 financial year – rising by 0.41% to $638.498m for the five metro markets.

The result comes after five consecutive months of growth, with metro revenue year-on-year for the month of June up 2.71%.

The financial year saw only two markets fall (Adelaide and Brisbane) with Melbourne’s growth of 1.28% outstripping Sydney’s 0.02%. Sydney remains ahead of Melbourne however, with an ad market worth $209.962m versus $207.495m.

Perth grew the most, up 4.36% to $94.701m while Brisbane suffered the greatest fall of 2.22% to $107.187m. Adelaide dropped by 2.11% to $64.153m.

The results reflect radio’s resilience in a tough media market and amidst fluctuating business and consumer confidence, according to Commercial Radio Australia’s chief executive Joan Warner.

 “Radio continues to perform in an increasingly competitive media landscape. The industry is adapting to shifting market conditions and this is reflected in the figures,” Warner said.

Meanwhile, Sydney dropped the most of any metro market in June, its $19.492m result down 1.47% compared to June 2012. Adelaide was the only other market to fall, dropping 0.46% to $5.808m.

Melbourne had the greatest increase, leaping 8.19% to $19.309m. Perth hit $7.955 after a rise of 3.67% and Brisbane grew by 2.29% to $9.382m.

The CRA sources the figures from Deloitte, and they include actual revenue received by metropolitan commercial radio stations for the calendar month and include all metro agency and direct revenue.

Please login with linkedin to comment

Latest News

TAC & Taboo Urge Victorians To make Roads Safer In ‘This Christmas’
  • Media

TAC & Taboo Urge Victorians To make Roads Safer In ‘This Christmas’

The TAC and Taboo have created a high impact, interactive campaign encouraging all Victorians to play their part in making our roads safer – ‘This Christmas’. The activation is filled with thousands of brightly coloured ribbons featuring messages written by real Victorians, to encourage us to all stay safe for the merriest Christmas both on […]

NITV Announces Four Indigenous Executive Appointments
  • Media

NITV Announces Four Indigenous Executive Appointments

National Indigenous television service NITV has announced four senior Indigenous appointments who will be responsible for growing its on-air and online platforms. Rhanna Collins, a proud Palawa woman, has worked at NITV for the past four years and has been appointed as executive editor, working across the TV station’s news and current affairs digital and […]

Publicis & Qld Transport And Main Roads Department Launch #LiftLegends
  • Campaigns

Publicis & Qld Transport And Main Roads Department Launch #LiftLegends

Queensland’s Transport and Main Roads Department (TMR) and creative agency Publicis Worldwide are targeting drink-driving over the holiday season with a new road safety campaign launching this week. The campaign is encouraging people to organise a #LiftLegend to make their way home. Set to the Bette Midler classic, Wind Beneath My Wings, this is the […]

AMSRO Applauds ACCC’s Preliminary Report To Safeguard Data Privacy
  • Marketing

AMSRO Applauds ACCC’s Preliminary Report To Safeguard Data Privacy

The Association of Market and Social Research Organisations (AMSRO) today applauded the Australian Competition and Consumer Commission’s (ACCC) preliminary Digital Platforms Inquiry report and proposals to further protect the privacy of individuals across the digital landscape.

AppNexus Offers Buyers Fee-Transparent Supply-Side Platform
  • Advertising
  • Technology

AppNexus Offers Buyers Fee-Transparent Supply-Side Platform

AppNexus, a Xandr company and leader in advertising technology, has announced that agreements with many direct publishers in the AppNexus marketplace and partnerships with third-party transparency companies have facilitated one of the programmatic advertising industry’s first fee-transparent supply-side platforms (SSP), giving buyers an unprecedented level of visibility into technology fees. “Through our policies and partnerships, AppNexus […]