Financial year sees radio's fortunes rise

Financial year sees radio's fortunes rise

Radio advertising revenue increased slightly in the 2012-13 financial year – rising by 0.41% to $638.498m for the five metro markets.

The result comes after five consecutive months of growth, with metro revenue year-on-year for the month of June up 2.71%.

The financial year saw only two markets fall (Adelaide and Brisbane) with Melbourne’s growth of 1.28% outstripping Sydney’s 0.02%. Sydney remains ahead of Melbourne however, with an ad market worth $209.962m versus $207.495m.

Perth grew the most, up 4.36% to $94.701m while Brisbane suffered the greatest fall of 2.22% to $107.187m. Adelaide dropped by 2.11% to $64.153m.

The results reflect radio’s resilience in a tough media market and amidst fluctuating business and consumer confidence, according to Commercial Radio Australia’s chief executive Joan Warner.

 “Radio continues to perform in an increasingly competitive media landscape. The industry is adapting to shifting market conditions and this is reflected in the figures,” Warner said.

Meanwhile, Sydney dropped the most of any metro market in June, its $19.492m result down 1.47% compared to June 2012. Adelaide was the only other market to fall, dropping 0.46% to $5.808m.

Melbourne had the greatest increase, leaping 8.19% to $19.309m. Perth hit $7.955 after a rise of 3.67% and Brisbane grew by 2.29% to $9.382m.

The CRA sources the figures from Deloitte, and they include actual revenue received by metropolitan commercial radio stations for the calendar month and include all metro agency and direct revenue.

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